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Summer Marketing Ideas for Your Small Business

Updated: Jul 2

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summer business ideas

Hey there, fellow mompreneurs!

Summer is finally here, and while the kids are out of school and our schedules might feel a bit crazier than usual, it’s also a fantastic time to give your small business a little marketing boost. Balancing work and family can be tricky, but with some creative ideas, you can keep your business thriving during the sunny summer months. 

Here are some fun and practical summer marketing ideas to help you connect with your target audience, increase your sales, and maybe even enjoy some summer fun along the way.

1. Embrace Seasonal Themes

Summer is all about sun, fun, and relaxation. Use these themes in your marketing campaigns to make your content relatable and engaging. Update your website and social media profiles with bright, cheerful graphics and summer-inspired visuals. Try Canva for some inspiration! Think beach scenes, ice cream truck, fresh produce, and sunny skies. 

summer marketing ideas

You can also create summer-themed product bundles or promotions. For example, if you sell handmade soaps, offer a “Summer Scents” bundle with fragrances like coconut, pineapple, and citrus. Seasonal themes are a great business idea and make your products feel fresh and relevant, enticing customers to make a purchase.

2. Host a Summer Sale or Local Events

Everyone loves a good sale, especially during the summer when people are looking for ways to save money on vacations and activities. Plan a summer sale with discounts on popular items or a site-wide promotion. Use phrases like “Summer Clearance” or “Hot Summer Deals” to grab attention.

If you have a physical location, consider hosting a summer event. This could be outdoor events like anything from a BBQ or ice cream social to a sidewalk sale or even a farmer's market. If the heat is too much in your area, consider indoor spaces or online courses to keep people inside for the warmer months. Think about partnering with other small business owners (see Step 5) to host a summer camp for young entrepreneurs or craft day with mom. Events are a great way to attract foot traffic, build relationships with your customers, and create memorable experiences that keep people coming back.

3. Leverage Social Media

summer social media marketing

Social media is a powerful tool for connecting with your audience, and the summer season is an excellent opportunity for creative content. Share behind-the-scenes glimpses of how you’re balancing business and summer vacation with your family. Post pictures from family outings, share your favorite summer recipes, or even run a “Summer Outdoor Adventure” photo contest encouraging followers to share their own summer fun.

Don’t forget to use popular summer hashtags like #SummerVibes, #Sunshine, and #BeachDay to increase the visibility of your posts. Instagram is a great option to search trending hashtags that are applicable to your own business. Engage with your audience by responding to comments and messages, and consider running a giveaway or contest to boost engagement and reach.

4. Offer Summer-Themed Content

Create valuable, summer-themed content that resonates with your audience. Write blog posts with tips and tricks for enjoying summer, like “How to Keep Kids Entertained During Summer Break” or “Top 10 Summer Activities for Families.” If you’re a health coach, share “Healthy Summer Recipes” or “Tips for Staying Active in the Summer Heat.”

summer family ideas

Some of the best business ideas is to create downloadable free content like e-books, checklists, or planners. A “Summer Bucket List” or “Family Vacation Packing Checklist” can be a great idea to provide value and collect email addresses for future marketing campaigns.

5. Collaborate with Other Local Businesses

Partnering with other local businesses can be mutually beneficial and help you reach a wider audience. Look for businesses that complement yours and propose a joint promotion or event. For example, if you run a children’s boutique, partner with a local ice cream shop for a “Shop and Scoop” event where customers get a discount at both locations. If you have a cleaning business, consider partnering with a pool maintenance business for package deals or discounts for pool owners. If you are a new business offering pet sitting or dog walking, think about partnering with a photography business to capture pet owners in outdoor activities with their furry friends.

summer business marketing

Collaborations can also extend to online businesses. Find influencers or bloggers in your niche and propose a summer-themed collaboration, such as guest blog posts, joint giveaways, or social media takeovers. This cross-promotion can help you reach new customers and build your online presence.

6. Run a Referral Program

Word-of-mouth is incredibly powerful, and a referral program is a great way to encourage your existing customers to spread the word about your business. Offer incentives like discounts, free products, or entries into a prize drawing for customers who refer friends and family.

Make it easy for customers to participate by providing them with referral cards or a unique referral link they can share online. Promote your referral program on your website, social media, and email newsletters to maximize participation.

7. Optimize for Mobile

summer marketing tips

During the summer, people are more likely to be out and about, relying on their mobile devices to stay connected. Make sure your website is mobile-friendly, with easy navigation, quick load times, and a seamless checkout process. A great summer business idea is to have cute summer bookmarks printed with your website qr code for easy access to your products or services.

Consider creating a mobile app for your business if it makes sense. An app can enhance the customer experience by offering features like mobile ordering, loyalty programs, and push notifications for promotions and events.

8. Email Marketing with a Summer Twist

Email marketing is still one of the most effective ways to reach your customers. Create a summer email series with themed content, such as “Summer Savings” newsletters, “Vacation-Ready Products,” or “Beat the Heat Tips.” 

marketing coaching for mompreneurs

Personalize your emails by segmenting your list based on customer behavior and preferences. For example, if you know certain customers frequently buy outdoor products, send them targeted emails with summer gear and accessories. Include eye-catching visuals and a clear call to action to drive conversions.

9. Share Customer Stories and Testimonials

summer business ideas for small business

Summer is a great time to showcase your happy customers. Share customer stories and testimonials on your website, social media, and in your email campaigns. Ask customers to send in photos of them using your products during their summer activities and feature these in your marketing materials.

User-generated content not only builds trust but also fosters a sense of community around your brand. You can even run a summer-themed testimonial campaign, offering a discount or prize for the best submissions.

10. Get Involved in Your Community

summer marketing ideas

Summer is a season of community events, from farmers' markets and music festivals to charity runs and outdoor birthday parties. Get involved by sponsoring an event, setting up a booth, or donating products or services as prizes. Partner with a food truck in your area to host an event. You may need to check local regulations for the necessary permits, but it can be a great opportunity to broaden your customer base together.

Being active in your community increases your visibility and builds goodwill. It’s also a fantastic way to meet potential customers face-to-face and create lasting connections.

Summer Marketing Ideas

Summer is a vibrant and exciting time, offering numerous opportunities to boost your small business’s marketing efforts. By embracing the season with themed promotions, engaging content, and community involvement, you can attract new customers and keep your business thriving, even while you’re enjoying some sunshine with your family.

summer business idea

Remember, as mompreneurs, we have the unique ability to blend our personal and professional lives in creative ways. So, have fun with your marketing, involve your family, and make the most of this summer!

Here’s to a successful and sunny season for your business and the warmest summer wishes to you and your family!

Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.

Are you Overwhelmed?

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Do you feel like you are constantly spinning your wheels and just need an outsider view to take a look at your business marketing strategy? I'm always happy to set up a One-on-One Strategy Session to come up with a comprehensive plan for your marketing based on your current status.

I hope this blog helps you get creative with your business and have some fun this summer! If you have any other ideas to share or fun summer plans, drop them in the comments below.

summer marketing tips mompreneur


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