How to Join a Facebook Group as a Business Page
- kristinaserinn
- Sep 16
- 5 min read
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A Step-by-Step Guide for Coaches and Mompreneurs
Hey mama, let’s talk Facebook Groups for a minute.
If you’ve been building your coaching business online, you already know that Facebook Groups are one of the best ways to connect, network, and grow your audience. They’re like mini-communities where your ideal clients are hanging out—asking questions, sharing struggles, and looking for solutions. And here’s the best part: you can show up as your business page inside these groups, which makes it easier for people to connect your expertise directly to your brand.
But I get it—Facebook can be a little confusing when it comes to navigating pages, profiles, and groups. If you’ve ever wondered “Can I join a Facebook Group as my business page instead of my personal profile?” the answer is yes—but it’s not always obvious how to do it.
In this blog, I’m going to break down:
Why joining a Facebook Group as your business page is a smart move for coaches and mompreneurs.
A step-by-step tutorial on how to join a group as your Facebook page.
Tips on using Facebook Groups strategically to grow your coaching business.
So, grab your coffee (or let’s be real—your third reheat of the day), and let’s dive in!
Why Join a Facebook Group as Your Business Page?
As a coach and fellow mompreneur, I know how precious your time is. You don’t want to spend hours posting in groups only to realize people have no idea what your business is about. That’s where showing up as your business page comes in handy.
Here are a few benefits:
Brand Visibility – Every time you post or comment, your business name and logo show up. That means more recognition and authority in your niche.
Professional Presence – Instead of blending in as just another group member, you’re reinforcing that you’re running a business and you are here to serve.
Easy Connections – Group members can click on your page, learn about your offers, and follow you right away.
Personal Boundaries – Let’s be honest—sometimes it’s nice to keep a line between your personal Facebook profile and your business activities.
For coaches especially, this is gold. You want people to see you as a trusted guide, and showing up under your business brand makes you more memorable.
Can Any Business Page Join a Facebook Group?
Here’s the thing: not every group allows pages to join.
Some group admins only allow personal profiles, and that’s totally their choice. So before you get frustrated trying to figure it out, check the group settings or description. If it says “Pages can join,” you’re good to go!
If not, don’t worry—you can still join as your personal profile, add value, and gently direct people to your business page when appropriate.
Step-by-Step: How to Join a Facebook Group as a Business Page
Alright, let’s walk through exactly how to do it.
Step 1: Search for the Group
Use the Facebook search bar to find the group you want to join. Type in keywords like “mompreneur coaching,” “business tips for women,” or “online marketing for coaches.”
Step 2: Check If Pages Can Join
Click on the group and look for the “Join Group” button. If pages are allowed, you’ll see a drop-down option where you can choose to join as your page.
Step 3: Select Your Business Page
Click the drop-down, choose your coaching business page, and then click “Join Group.”
Step 4: Answer the Membership Questions
Most groups ask a few quick questions. Be sure to answer them from your business perspective—highlighting your role as a coach or mompreneur. (Pro tip: if they ask for your email, this is a great way to grow your list!)
Step 5: Wait for Approval
Once the admin approves your request, you’ll officially be in the group as your business page.
Tips for Using Facebook Groups as a Coach or Mompreneur
Joining a group is just the first step. The magic happens when you start showing up with value. Here are a few ways to maximize your presence:
1. Be Helpful First
Instead of dropping links to your offers right away (big no-no!), focus on answering questions, cheering other members on, and offering quick wins.
2. Share Stories and Wins
As a mompreneur, your personal journey resonates. When you share stories—like balancing client calls with nap time—it builds trust and relatability.
3. Stay Consistent
Pick a few groups where your ideal clients hang out and commit to engaging in them weekly. Don’t spread yourself too thin trying to be everywhere.
4. Use Content Strategically
Repurpose your content! For example, if you go live on your coaching page, share tips from that live in the group. This positions you as a thought leader without feeling spammy.
5. Connect Outside the Group
When someone comments on your post or thanks you for advice, invite them to follow your business page or join your email list. That’s where real lead generation happens.
Common Mistakes to Avoid
Now, let’s cover a few pitfalls I see coaches and mompreneurs fall into when using Facebook Groups as a business page:
Only promoting, never engaging – If the only time you post is to drop your offers, people will tune out.
Joining too many groups – Quality over quantity, mama. You’ll get way more traction in 2-3 aligned groups than in 20 random ones.
Forgetting to show personality – Remember, your clients want to connect with you. Let your mompreneur life shine through.
How I Use Facebook Groups in My Coaching Business
Here’s a little behind-the-scenes:
I use my Facebook business page to join a few key groups where my ideal clients—coaches and mompreneurs—are active. I show up with valuable tips, engage in conversations, and let people see me as both a business coach and a fellow mom juggling all the things.
The best part? Those group connections often turn into coaching clients, collaborations, and referrals.
Why You Need a Facebook Group of Your Own
While joining other fb groups as your business page is powerful, nothing beats creating a Facebook Group of your own. When you run your own group, you control the space, set the tone, and attract the exact kind of clients you want to work with. Plus, with every new join request, you can ask entry questions that qualify your target audience—helping you build an email list and understand your members’ biggest struggles. I dive deeper into this on my podcast episode about why every coach needs a Facebook group, and I also wrote a full blog post on how to create smart Facebook group entry questions that filter the right people into your community.
Final Thoughts: Facebook Groups Are a Goldmine for Coaches and Mompreneurs
Joining a Facebook Group as your business page is such a powerful way to get your brand seen, connect with the right people, and grow your coaching business. It’s simple, effective, and doesn’t require a big ad budget—just consistency and heart.
So next time you’re scrolling through Facebook, look for groups where your ideal clients hang out, and try joining as your business page. Start engaging, share your wisdom, and watch how your visibility grows.
And if you’re ready to take your Facebook marketing even deeper, I’d love to invite you to my free Facebook Group where I offer social media audits, coaching tips, and resources to help you grow. It’s the perfect place to connect with other ambitious mompreneurs who are turning chaos into clients.
👉 Join my free group Mompreneurs to Millionaires: Growth & Networking and grab your free social media audit today!
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