The Best Comments to Grow on Instagram for Coaches
- kristinaserinn
- Oct 1
- 6 min read
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And Why Reciprocating Comments Matters
Hey there, mama coach! 👋 If you’ve been hustling to grow your coaching business on Instagram—whether you’re in wellness, mindset, or life coaching—you already know how much Instagram loves engagement. And when I say engagement, I don’t just mean likes and saves. I mean real conversations happening in the comment section.
Instagram comments are powerful because they boost your reach, build trust with your audience, and create real relationships with potential clients. And here’s the thing no one talks about enough: if you want more comments, you need to give more comments. That’s right, growth on Instagram is a two-way street, and reciprocity is the secret ingredient.
So today, we’re diving into the best comments to grow on Instagram for coaches—plus the importance of reciprocating thoughtful comments if you truly want to build a thriving coaching business online.
Why Comments Matter So Much for Coaches on Instagram
Before we talk about the actual words that make a good comment, let’s zoom out a bit. Why are comments such a big deal, especially for women coaches and mompreneurs like us?
The Instagram algorithm loves them
If you want to boost engagement, more comments signal to Instagram that your post is valuable. The more quality comments you get, the more your post gets pushed out to new people.
They build trust with potential clients
As a wellness coach, mindset mentor, or life coach, you’re not just selling a service—you’re inviting someone into transformation. Seeing your posts filled with genuine conversation makes you look approachable, trustworthy, and connected.
They deepen connections with your audience
Think of Instagram as a giant networking event. When people comment, they’re opening the door for you to connect deeper with a personal touch. That’s where followers turn into clients.
The Secret to Getting More Comments: Reciprocity
Here’s the truth bomb 💣: if you want more comments on your posts, you need to be commenting on other people’s posts too.
It’s like playdates with your kids—you don’t just drop your kid off and never reciprocate. You invite their friend over next time, right?
Instagram works the same way. If you’re consistently showing up in other people’s comment sections with thoughtful feedback, encouragement, funny comments or questions, they’ll naturally come back and engage with you.
Think of commenting as networking for mompreneurs. It’s free, it builds relationships, and it creates visibility for your coaching business.
The Best Comments to Grow on Instagram for Coaches
Okay, now let’s get into the fun part: exact examples of comments you can leave that actually help you grow. Because let’s be honest—commenting “Love this!” or dropping a heart emoji just doesn’t cut it anymore on your friend's Instagram post.
Here are some categories of high-quality comments and creative ideas you can use (and personalize!) for meaningful engagement on Instagram:
1. Compliment with Specifics
Generic compliments fade into the noise. Be specific so your perfect comment stands out. Even the best Instagram captions on your friend's post will never be read if no one comments on it.
“This is such a fresh perspective on [topic]. I never thought about it like that before.”
“Your energy is contagious! Love how you explained this in such a simple way.”
“I adore how you connected this to real life—it makes it so relatable.”
Why it works: Specific comments show you actually paid attention. That builds instant connection and positions you as someone who values social posts on a deeper level.
2. Ask a Question
Questions spark conversation, and that’s what Instagram wants.
“Do you recommend this practice for beginners, or should I already have experience?”
“Love this idea! How would you apply it for someone who only has 10 minutes a day?”
“Curious—what inspired you to create this post?”
Why it works: These open-ended questions invite the content creators to respond, and when they reply, the algorithm doubles the engagement on that post. Win-win.
3. Share Your Own Perspective
People love when you add to the conversation with genuine comments.
“I’ve been trying this too, and I found that journaling right after meditation helped me stay consistent.”
“Yes! As a mom coach, I see this all the time with clients—it’s such an important reminder.”
“I had the same struggle last year, and shifting my mindset around this totally changed everything.”
Why it works: You’re not just a passive scroller; you’re showing up as an equal, someone who has valuable insights and leaves a lasting impression.
4. Encourage and Cheer Them On
As women coaches, encouragement is our love language and good vibes is our brand's personality.
“You’re dropping gold here—thank you for sharing this!”
“So proud of the work you’re doing. Keep shining!”
“This message needs to be heard by every mom out there—thank you for being a voice for this.”
Why it works: Positivity and heartfelt comments are a great way to build trust, and trust grows your coaching business.
5. Tag and Share Connection
Show you’re building community by looping others in.
“This made me think of @friend—you’d love this reminder!”
“Sending this to my coaching clients right now—it’s exactly what we were talking about today.”
Why it works: Instagram loves when posts are shared or bring more people into the conversation.
6. Use a Touch of Humor (When Appropriate)
A little laugh goes a long way, especially when follow up on funny captions.
“This is the pep talk I didn’t know I needed this Monday morning.”
“BRB, printing this out and taping it to my coffee pot.”
“Saving this because I clearly need the reminder on repeat, ha!”
Why it works: Humor is relatable and creates memorable moments. People remember those who made them smile.
How to Use Comments Strategically as a Coach
Now that you’ve got some comment templates, let’s talk about social media strategy—because time is precious, and as mompreneurs, we don’t have hours to waste scrolling.
1. Prioritize Your Target Audience
Don’t just comment on random accounts. Focus on:
Your ideal clients (potential leads)
Other coaches in complementary niches (it's not competition, think collaboration!)
Industry leaders in wellness, mindset, and life coaching
2. Batch Your Commenting Time
Instead of aimlessly scrolling, set a timer for 15 minutes. Intentionally comment on 10–15 posts. This keeps you consistent without it taking over your day.
3. Respond to Every Comment on Your Posts
When someone leaves a comment on your post, reply back! It doubles engagement and shows you care, the perfect match.
4. Mix Short and Long Comments
Not every comment has to be a paragraph. Mix it up with short encouragements, positive feedback and deeper insights.
The Power of Reciprocating Comments
Let’s circle back to reciprocity, because this is the game-changer.
Think about it: if someone leaves a thoughtful comment on your post, and you never engage with their content, how long do you think they’ll keep showing up? Exactly.
Here’s how to practice reciprocity without burning out:
Set a rule: For every comment you receive, leave one on that person’s page within the week.
Keep a list: Track your top engagers and make sure you’re consistently showing up for them too.
Think community, not competition: As women coaches, especially in wellness and mindset spaces, we thrive when we support each other.
Reciprocating comments isn’t just about growth—it’s about building a supportive ecosystem. When you show up for others, they’ll show up for you, and together you amplify your voices to a broader audience.
How Comments Lead to Clients
You might be wondering: “Okay, but do comments actually help me get coaching clients?”
The answer is YES. Here’s how it usually happens:
You leave a thoughtful comment.
That person checks out your profile.
They binge your content, realize you’re a wellness/mindset/life coach who gets them, and follow you.
Weeks later, they DM you about your program.
This is the slow-burn relationship marketing strategy that works. Clients want to work with coaches they trust, and comments are a first step in building that trust.
Quick Tips for Writing Comments That Convert
Use names when possible: “Love this reminder, Sarah!” feels more personal.
Keep your tone warm and approachable—just like you’re talking to another mom at the park.
Drop micro-stories: “I needed this today after my toddler’s meltdown!” makes you relatable.
Always stay authentic: Don’t force comments. If you don’t resonate, keep scrolling until you find a post you connect with.
Use relevant hashtags: In your comments, use hashtags that are relevant to the post or creator (like #mindsetcoach, #wellnessmama, or #mompreneurcoach) to increase discoverability and make your engagement even more powerful.
Final Thoughts
Growing on Instagram as a coach isn’t about chasing likes—it’s about creating real conversations. The best way to spark those conversations is through thoughtful, intentional comments. And the magic happens when you practice reciprocity.
So, mama, the next time you scroll, remember: every comment is a seed. Some will bloom into friendships, some into collaborations, and some into paying clients. But they all grow into something. 🌱
Now, I’d love to hear from you—what’s your favorite kind of Instagram comment to leave when you’re supporting other women coaches? Drop it in the comments below (because, hey, we’re practicing what we preach 😉).
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