Do You Need a Virtual Assistant or an Online Business Coach?
- kristinaserinn
- 1 day ago
- 9 min read
Updated: 11 hours ago
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A Mompreneur’s Guide to Choosing the Right Support
As a woman coach, mompreneur, or online business owner juggling client calls, school pickup, meal planning, and trying to build an empire between nap schedules… you have probably hit that moment where you whisper to yourself:
“I cannot keep doing everything alone.”
And honestly? You shouldn’t.
But here’s where things get confusing inside the coaching and online business world:
Do you hire a Virtual Assistant or business coach?
Both sound helpful. Both sound like “support.” Both can absolutely change your business—just in completely different ways.
Today, we are breaking down the real difference between a Virtual Assistant or Business Coach, how each one supports your business, what stage they make the biggest impact, and—most importantly—how to know which one YOU actually need right now.
Grab your iced coffee, mama. Let’s dive in.
First, What Does a Virtual Assistant Actually Do?
Let’s be honest: most of us mompreneurs didn’t start our coaching business so we could spend hours answering emails, formatting Canva graphics, organizing our Google Drive, or keeping up with social media reminders.
Enter: The Virtual Assistant (VA).
A VA is your behind-the-scenes support system who helps you with tasks like:
Inbox management
Scheduling posts
Light social media engagement
Canva design work
Uploading content
CRM tasks
Booking calls
Client onboarding
Tracking simple metrics
Building basic systems
Research and admin tasks
A VA’s zone of genius is implementation. You give them the plan—they execute it.
Signs You Might Need a VA
If you are nodding along to any of these, a VA might be your girl:
You are drowning in small tasks that eat up your entire workday.
You constantly say, “I KNOW what to do, I just don’t have time to do it.”
You are stuck working in your business and not on your business.
Your business feels chaotic, messy, or disorganized.
You spend more time cleaning up your inbox than coaching.
But Here’s the Catch
A VA can help run the tasks. A VA cannot tell you what tasks should actually be done.
A VA can schedule your content. A VA cannot develop your content strategy for you.
A VA can organize your workflows. A VA cannot help you build the right offers, pricing, or marketing plan.
That’s where a business coach comes in.
So, What Does a Business Coach Actually Do?
A business coach helps you with strategy, mindset, clarity, and business growth. Think of a coach as your business brain, guiding you toward long-term success.
A great business coach can help you:
Create or refine your offers
Develop a content strategy
Price your packages
Grow your online presence
Understand your ideal client
Improve your sales process
Build a lead generation system
Create programs that actually sell
Improve your messaging
Strengthen your CEO mindset
Make data-driven decisions
Build scalable systems
Instead of implementing tasks, your business coach helps you think like a CEO, make better decisions, and create a sustainable business model.
Signs You Might Need a Business Coach
If this feels familiar, coaching is probably your next step:
You feel stuck and don’t know what to do next.
You are spinning in circles with no clear plan.
You consume content nonstop but can’t seem to get consistent results.
You know you are meant for more, but you can’t figure out how to get from point A to point B.
You are trying all the strategies but none of them feel aligned.
You are ready to grow faster but you need structure and guidance.
You are tired of guessing and ready for a real strategy that works for mom life.
VA vs Business Coach: The REAL Difference
To keep it super simple, here are some easy ways to think about whether you need a virtual assistant or a business coach:
A VA helps you DO the work.
A business coach helps you DECIDE the work.
A VA = the hands.
A business coach = the brain.
A VA = implementation.
A business coach = strategy + money-making direction.
A VA keeps things running smoothly.
A business coach moves you toward your goals faster.
Here’s a mom-friendly analogy:
Hiring a VA is like hiring a babysitter—they help lighten your load.
Hiring a business coach is like hiring a parenting expert who helps you understand your child, build better systems at home, and create more structure so your whole household functions better.
Both are helpful. Both are valuable. They just solve different problems.
Which One Comes First?
This is the million-dollar question women coaches and mompreneurs ask all the time. Here is the answer from years of experience coaching moms:
If you don’t have consistent leads or income, start with a business coach.
A VA cannot fix a broken business model.
They cannot generate clients for you.
They cannot give you clarity and direction.
If you aren’t making the revenue you want or you feel overwhelmed and unsure how to grow, your coach is the one who helps you get unstuck.
Once your systems are working and your calendar is filling up,
THEN hire a VA to help you maintain everything and reclaim your time.
Trying to hire a VA before you have clarity is like hiring a driver before you know where you want to go.
What Stage of Business Needs What?
Stage 1: Just Getting Started (0–$3k months)
You need: A business coach.
Why? You are still figuring out your niche, your message, your offers and your platforms. A VA will not solve these problems.
Focus on clarity, content strategy, confidence and clients.
Stage 2: Growing (3k–8k months)
You need: Business coach + part-time VA
This is the stage where you are gaining momentum and tasks start piling up fast. You are still building—but also need help managing it.
A coach guides your strategy. A VA helps take things off your plate.
Stage 3: Scaling (8k–20k+ months)
You need: A business coach + a full or part-time VA + possibly an Online Business Manager (OBM)
You are leading, teaching, serving and launching. Your schedule is full. You are ready to grow without burning out.
This is where your business becomes a real machine.
How to Know EXACTLY Which One You Need Right Now
Let’s run a quick clarity check.
If you answered “yes” to these questions… you need a BUSINESS COACH:
Do you feel confused about what to prioritize?
Are you not hitting your income goals?
Do you struggle to stay consistent?
Do you lack a clear lead generation strategy?
Do you wish someone would just tell you what to do to grow?
Do you question your niche, message, or direction often?
Do you stop-start your ideas and lose momentum?
If you answered “yes” to these questions… you need a VA:
Do you know what to do but can’t get it all done?
Do you spend hours on admin tasks instead of money-making activities?
Are you burning out from doing everything alone?
Do you need more time to coach, create, or show up?
Do you avoid certain tasks because they drain you?
Is your backend a hot mess?
If you said “yes” to BOTH…You likely need a coach first, then a VA shortly after.
Why Mompreneurs Often Choose the Wrong Support First
Because we tell ourselves the same story:
“If I just had more time, everything would work.”
But here’s the truth most women coaches don’t realize:
It’s not a time problem. It’s a clarity problem.
More time won’t fix:
unclear messaging
the wrong offers
inconsistent content
lack of a lead generation strategy
low confidence in selling
pricing that keeps you stuck
inconsistent marketing
overwhelming decisions
no plan
That’s why so many mompreneurs hire a VA first…and then feel frustrated when nothing changes.
A VA needs instructions. A coach helps you create those instructions.
How a Business Coach Helps You Grow Faster as a Mompreneur
As a mom, your time is already limited. Your energy has to stretch between kids, clients, home and yourself.
A coach helps you build a business that works with your lifestyle, not against it.
Here is how:
1. Simplifying your strategy
No more trying 20 different tactics. You get a simple, doable plan that fits mom life.
2. Helping you create a strong lead generation system
If your business relies on luck instead of strategy, your coach fixes that.
3. Growing your income predictably
Better offers. Better messaging. Better sales flow.
4. Helping you show up confidently and consistently
A coach helps you break the mindset blocks that stop most mompreneurs.
5. Teaching you to think like a CEO
Not a freelancer. Not a hobbyist. A CEO.
This is why coaching is such a personal, transformational experience.
How a VA Helps You Grow Without Burning Out
Once your strategy is in place, a VA helps you expand your capacity.
A VA helps you:
reclaim time
focus on clients
stay consistent
maintain your marketing
organize your business
keep you on track
elevate your branding
reduce stress
A VA gives you peace. A business coach gives you power.
That’s why they work beautifully together—but in the right order.
Why Most Successful Coaches Have BOTH
Every 6-figure female coach I know, Every mompreneur who scaled without losing her mind, Every leader who built sustainable success……they all have both.
Because together they give you:
clarity
direction
momentum
support
spaciousness
organization
accountability
freedom
A business coach tells you where you are going. A VA helps you get there without drowning.
Final Thoughts: So, What Does YOUR Business Need?
If you are reading this as a mompreneur who is overwhelmed, pulled in 20 directions, and trying to do it all…
Here is your answer:
If you are unclear → Hire a Business Coach.
If you are behind → Hire a VA.
If you are ready to grow big → Hire both.
Growing your coaching business as a mom is not about hustling harder. It’s about getting the right support at the right time.
You don’t need to be Superwoman. You just need a strategy that works for you—and a little help implementing it.
Ready for the Right Support?
Here’s How We Can Grow Your Business Together
Mama, if you have been reading this and thinking, “Okay… I definitely need clarity AND support!”—you are in the perfect place.
Because the whole reason I created the Lead Accelerator™ Program was to help women coaches and mompreneurs stop spinning, stop guessing and finally grow their businesses with confidence, clarity and daily qualified leads.
And depending on where you are in your journey, I have three powerful ways to work together—each designed to meet you exactly where you are and help you take your next step.
✨ Option 1: The Ask Better Questions Workbook (DIY Mode)
Perfect for the mompreneur who loves learning at her own pace, wants a clear starting point, and is ready to implement strategies without feeling overwhelmed.
Inside the workbook, you’ll get:
40 plug-and-play conversation questions
📝 Guided space to write your own 30 days of content ideas
30 Magical Questions written just for wellness & mindset coaches to post in your Facebook group, stories, or email list
Bonus Tips on how to post your questions for maximum engagement
This is your self-paced, affordable starting point if you want the strategy but prefer to apply it solo. Think of it as your business GPS—clear, simple, and ready whenever you are.
✨ Option 2: Group Coaching (Community + Collaboration)
If you crave accountability, community, and coaching—but don’t want to do it alone—this is your sweet spot.
Inside the group coaching version of The Lead Accelerator, you get:
Weekly live coaching calls
A supportive community of women coaches and mompreneurs
Real-time feedback
Collaboration opportunities
A shared space where everyone is building and growing together
Daily messenger support (with upgrade) so you never get stuck between calls
This is perfect for the coach who wants both strategy and support without the investment of 1:1.
You will never feel alone, isolated, or confused again—because we are doing it together.
If you are ready for the most personalized, hands-on support where we build your strategy, messaging, content plan, lead generation system, and sales flow together—this is for you.
Inside private coaching, you will receive:
Personalized weekly coaching calls
Daily messenger support
Custom content strategy
Your full 12-step Lead Accelerator plan tailored to your business
Feedback on your messaging, funnels, offers, and platforms
Priority support so you never feel stuck
Accountability to keep you consistent and confident
This is high-touch, collaborative, and laser-focused on helping you grow quickly while protecting your time, your energy, and your mom life.
Which One Fits Your Season of Business?
If you want clarity and direction → Start with the Workbook
If you want coaching, collaboration, and community → Join the Group Program
If you want fast results, custom support, and total clarity → Get 1:1 Coaching
No matter which path you choose, you will be following the same proven Lead Accelerator system that helps women coaches get qualified leads daily, grow their Facebook Group with intention, build a strategic marketing plan and finally step into the CEO role they were meant for.
And mama… you deserve that level of support.
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