How to Create Your First Live Podcast for Women Coaches
- kristinaserinn
- 2 days ago
- 8 min read
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Hey friend,
If you’ve been thinking about starting a live podcast for your coaching business but you’re not quite sure where to start, pull up a chair, grab your coffee, and let’s talk. As a fellow mompreneur and business coach, I know exactly what it’s like to have a head full of amazing ideas and a calendar full of kid drop-offs, client calls, and never-ending laundry.
But here’s the truth: a live podcast could be the most powerful way to connect with your audience, grow your personal brand, and attract paying clients — all without burning yourself out.
Whether you’re a life coach, business coach, wellness coach, or any kind of woman building her dream business, going live with a podcast can position you as an expert in your niche, build genuine relationships, and give your live content a long shelf life.
Today, I’m breaking down everything you need to know — from picking your topic to promoting your podcast episodes — so you can confidently launch your first live podcast and start getting those dream clients.
Why Women Coaches Should Consider a Live Podcast
Before we dive into the how-to, let’s talk about the why.
As coaches, we know connection is key. And nothing feels more personal than hearing someone’s voice in your earbuds or tuning into the live show while they’re speaking. Live podcasts create a unique space where your audience gets:
Authenticity – You’re real, unfiltered, and relatable.
Engagement – Listeners can interact in real time, ask questions in the live chat, and feel part of the conversation and a sense of community.
Trust – Hearing your voice week after week is a great way to build familiarity, which turns into trust, and trust turns into sales.
A live podcast can also multi-task your content. You can:
Stream the live broadcast on Facebook, Instagram, LinkedIn, or YouTube.
Repurpose the recording into traditional audio podcasts and video clips to post on all your social media platforms.
Turn the transcript into blog posts, emails, and social media captions.
That’s right — one of your live video podcasts could fuel your content calendar for weeks.
Step 1: Choose Your Podcast Theme & Niche
Here’s where a lot of new podcasters get stuck — trying to be everything to everyone. But your live podcast will work best if it’s super targeted to the audience you want to serve. Check out my free video training on How to Define Your Target Audience.
Think about:
Who you want to reach – Women coaches? Mompreneurs? Female entrepreneurs in a specific niche?
What transformation you deliver – Do you help them get more clients? Build confidence? Lose weight? Create systems?
Your unique angle – Why should they listen to you instead of someone else?
Example Themes for Women Coach Podcasts:
“Confident Coach Conversations” – Mindset tips and guest experts panel discussion for women coaches.
“Booked Out & Balanced” – Business growth strategies for mompreneurs who want more clients without burnout.
“The Wellness Coaching Show” – Live coaching calls, health tips, and business advice for wellness coaches based on personal experiences.
SEO tip: Use your target keywords in your podcast episode title and description. For example, “Live Podcast for Women Coaches: Book More Clients & Build Your Business” tells both listeners and search engines what your live event show is about.
Step 2: Decide on Your Format
Live podcasts can take many forms. The key is choosing one that feels doable and exciting for you.
Here are some formats that work great for women coaches:
Solo Episodes – Just you, sharing tips, stories, and strategies.
Interviews – Bring on guest experts your audience will love.
Live Coaching Sessions – Offer mini coaching calls (good idea for showing off your expertise).
Panel Discussions – Invite multiple guests for a lively conversation.
Q&A Episodes – Answer your audience’s questions in real time or from previous episodes.
Pro tip for busy mompreneurs: If going live every week feels overwhelming, start biweekly or even monthly until you get into a groove with a regular podcast. Consistency matters more than frequency.
Step 3: Pick Your Live Podcast Platform
You’ll need to decide where you’re going live and how you’ll record your episodes for later. Some popular options for women coaches include:
StreamYard – Stream live to multiple platforms at once, plus download recordings.
Zoom – Great for interactive calls and easy recording.
Riverside.fm – Professional audio and video recording with live options.
Facebook Live – Ideal if you already have a Facebook group or page with engaged members.
Instagram Live – Quick, casual, and mobile-friendly.
Tip: If you want to maximize your audience reach, use an online software that lets you stream to multiple places at once — like your Facebook group, YouTube channel, and LinkedIn.
Step 4: Create a Simple Tech Setup
Don’t overthink your setup. You do not need a fancy studio to get started.
Here are the most important things you’ll need:
Microphone – A good microphone is key to ensure audio quality and prevent background noise.
Headphones – To avoid echo and keep your audio clear.
Camera – Your laptop webcam or smartphone is fine to start.
Lighting – A ring light or facing a window for natural light is always a good option.
And remember — as a busy coach and mom, your audience members will forgive imperfect production if your message is valuable and your energy is genuine.
Step 4.5: Essential Equipment You Need to Start Your First Live Podcast
One of the biggest worries I hear from women coaches is, “Do I need to invest thousands of dollars to start a live podcast?”
The good news? Nope. You can launch your first live podcast with a budget-friendly setup and still sound and look professional. Here’s your essential equipment checklist:
🎙️ Microphone (Clear Audio is Non-Negotiable)
Your voice is your brand — so let’s make sure it’s crisp and clear.
Beginner-friendly: Samson Q2U (USB/XLR combo) or Audio-Technica ATR2100x
Mid-range upgrade: Blue Yeti X or Rode NT-USB
Pro level: Shure SM7B (requires an audio interface)
💡 Pro tip: Even a $60 USB mic will make you sound so much better than your laptop’s built-in mic.
🎧 Headphones (For Focused, Echo-Free Recording)
Over-ear, closed-back headphones help you monitor your audio and block out distractions.
Budget: Audio-Technica ATH-M20x
Mid-range: Sony MDR-7506
📹 Camera (If You’re Doing Video Podcasts)
Beginner: Your laptop internal webcams or smartphone in landscape mode
Mid-range: Logitech Brio (HD 1080p / 4K)
Pro: DSLR or mirrorless camera with HDMI capture card
💡 Lighting (Because Great Lighting = Professional Look)
Budget: Sit facing a sunny window.
Low-cost gear: 10”–12” ring light
Pro setup: Two softbox lights for even lighting on both sides.
💻 Streaming/Recording Software
Pick a tool that fits your style and budget:
Free: Facebook Live, Instagram Live
Low-cost all-in-one: StreamYard or Riverside.fm
Interactive coaching style: Zoom
📍 Optional Extra Step
Pop filter (reduces harsh “p” and “s” sounds)
Acoustic foam panels or blankets to reduce echo
Tripod or desktop stand for stable camera placement
Bottom line:You don’t need the fanciest setup to make a powerful impact. Start with what you can afford, upgrade as your audience grows, and remember — content > equipment every single time.
Step 5: Plan Your First 5 Episodes
Before you go live for the first time, map out at least 5 episode topics so you’re not scrambling each week.
For example:
Episode 1: “Welcome to the Show – Why Women Coaches Need a Live Podcast”
Episode 2: “5 Ways to Book Clients from Your Podcast”
Episode 3: “How to Build Confidence Speaking Live”
Episode 4: “Interview with [Guest Name] on Scaling a Coaching Business”
Episode 5: “Q&A: Your Biggest Coaching Business Challenges”
Having these planned with the main points for each will help you stay consistent and confident.
Step 6: Create a Pre-Show Checklist
Here’s a quick mompreneur-friendly checklist to run through before you go live:
Check your microphone and camera.
Close unnecessary browser tabs.
Silence your phone (unless you’re using it to stream).
Have a glass of water nearby.
Outline your episode talking points.
Test your internet connection.
This simple step helps you avoid tech stress and lets you focus on connecting with your audience.
Step 7: Promote Your Live Podcast Before You Go Live
Promotion is everything. Even the best live podcast won’t grow if no one knows about it.
Ways to promote:
Post teaser graphics, cover art or short videos on Instagram and Facebook.
Email your list a “Live Podcast This Week” announcement.
Create an event on Facebook or LinkedIn.
Share behind-the-scenes stories on Instagram.
SEO tip: Use keywords in your promotional posts, like “live podcast for women coaches” or “mompreneur podcast about growing your business.” This boosts your discoverability in searches.
Step 8: Engage With Your Live Audience
The magic of a live podcast is the live part — so interact!
Welcome viewers by name.
Ask them to drop questions in the chat.
Take live polls and respond to the live comments.
Encourage your podcast listeners to share the live stream.
Use your audience engagement as real-time feedback with new perspectives to improve your podcast format and even your coaching packages. When people feel seen and heard, they’re more likely to come back for future episodes (and eventually hire you).
Step 9: Repurpose Your Live Podcast Content
This is where your live format podcast becomes a content goldmine.
After you record:
Upload the audio to podcast platforms like Spotify or Apple Podcasts.
Post the video replay on YouTube.
Create blog posts from your transcript for a deeper level on your message.
Pull quotes and tips for Instagram posts.
Clip your video file into smaller bite-sized messages for reels.
Snap screenshots for carousels or stories.
Email your list with the replay link and key takeaways.
One episode = multiple pieces of content that keep working for you long after your podcast recording.
Step 10: Monetize Your Live Podcast
Yes, you can make money from your live podcast, even as a beginner.
Ways to monetize:
Promote your coaching programs or online courses during episodes.
Offer exclusive paid content for subscribers.
Feature sponsors or affiliate products.
Sell digital products like planners, templates, or workbooks.
And don’t forget — even if you’re not making money directly from your podcast, you’re building trust that leads to coaching clients.
Common Mistakes New Podcasters Make (and How to Avoid Them)
Waiting until it’s perfect – Perfectionism is the enemy of progress. Just start.
Inconsistent schedule – Pick a frequency you can stick to.
Skipping promotion – If you don’t market your show, no one will find it.
Not engaging live – Talk with your audience, not just at them.
Final Encouragement from One Mompreneur to Another
Friend, you’ve got this.
You don’t need a big budget, fancy equipment, or years of experience to start a live podcast that inspires women, builds your brand, and gets you clients. You just need a clear niche, a simple setup, and the courage to show up consistently.
The women who need your message are out there right now — and they’re ready to hear your voice. So, grab that mic, hit that “Go Live” button, and let’s make your first live podcast happen.
And if you want personalized help creating your content plan, promoting your podcast, and turning listeners into paying clients, my 1:1 business coaching program is designed exactly for women coaches like you. Let’s build your audience and income — together.
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