How to Stop Limiting Beliefs for Women Coaches and Mompreneurs
- kristinaserinn
- 7 days ago
- 8 min read
This post contains affiliate links. If you buy from one of these links, you won’t pay a penny more, but we’ll get a small commission, which helps keep the lights on! Thanks for your support! (As an Amazon Associate we earn from qualifying purchases.)
Hey there, brilliant coach! 🌟
If you’ve ever thought, “Who am I to be charging that much?” or “There are already so many successful coaches—why would anyone hire me?”—you’re not alone.
As a marketing coach for women and fellow mompreneur, I see this every day. Whether you’re just starting out or scaling your six-figure coaching business, limiting beliefs and negative thoughts can sneak in and sabotage even your best strategies.
So today, we’re diving deep into how to stop limiting beliefs in their tracks and reprogram your mind for positive change with confidence, clarity, and client-attracting energy.
What Are Limiting Beliefs?
Limiting beliefs are those sneaky little thoughts that whisper:
"I’m not good at sales."
"I’ll never make consistent income."
"I’m too late to start."
"I’m not tech-savvy enough to grow a business."
They’re basically fear in disguise. They limit your full potential, stop your momentum, and keep you stuck in a cycle of overthinking instead of action.
But here’s the empowering truth: Limiting beliefs are not facts. They’re just thoughts you’ve practiced believing.
And just like you learned them, you can unlearn them. Many negative beliefs are rooted in past experiences and keeping you safe in your comfort zone of what is "known". But so often your false belief is not an absolute truth. We will talk about the most common self-limiting beliefs. But the next step is to dive deeper into why this happens.
Why Women Coaches and Mompreneurs Are Especially Prone to Limiting Beliefs
Let’s talk about the real reasons women in business, especially moms and coaches, often wrestle with limiting beliefs and negative self-talk:
1. Cultural Conditioning
We’re raised from a young age to be polite, humble, nurturing. And while those are beautiful qualities, over a long time they can start to conflict with the confidence it takes to put yourself out there as a paid expert.
2. Perfectionism
A lot of women coaches think they need to “be ready” before they launch, go live, or raise their prices. That sneaky belief of “I’m not ready yet” or fear of failure holds so many back from taking imperfect but profitable action.
3. Comparison Overdrive
Social media makes it easy to compare your behind-the-scenes with someone else's highlight reel. And when you see another coach with perfect branding, high-ticket offers, and 50K followers, your brain might tell you, “Why bother?” It's a defense mechanism to keep us safe from failing.
But remember—your clients want your voice, your story, your energy. Not someone else’s. You have a unique perspective from your life experiences that no one else has. The world needs to hear it!
7 Most Common Limiting Beliefs Women Coaches Need to Stop Believing
Let’s bring these limited beliefs into the light so you can consciously choose new ones.
“I’m not qualified enough.”→ Truth: Your lived experience, certifications, and natural gifts make you more than qualified.
“People won’t pay that much.”→ Truth: People pay for what they value—not just what they can afford. When you communicate the value of your transformation, they will invest.
“I’m bad at marketing.”→ Truth: Marketing is just storytelling and connection. You do it every day as a mom, friend, and coach.
“I can’t sell without feeling pushy.”→ Truth: Selling is serving. If you know your offer can help, it’s your duty to share it. Sometimes it takes learning a new skill to find good ways to sell that feel aligned with your soul.
“I need a big audience before I make money.”→ Truth: A small, engaged audience of 50 can make you more money than a disengaged audience of 5,000. The right people and your connection to them makes all the difference. Check out my Questions to Qualify your leads using your Facebook Group.
“It’s already been done before.”→ Truth: No one else can do it your way. You are the magic ingredient.
“I’m too busy to grow my business.”→ Truth: You get to design a business that fits your life—not the other way around. You will always make time for what is a priority.
How to Stop Limiting Beliefs: A Step-by-Step Framework for Women Coaches
Step 1: Identify Your Limiting Beliefs
The first step and only way to start overcoming anything is awareness. It takes real personal growth just to start asking yourself:
What thoughts come up when I think about growing my business?
What do I tell myself about money, time, or success?
What would I do if I didn’t believe those things?
👉 Coach tip: Keep a belief journal. When a limiting belief pops up, write it down. Awareness weakens its power. The best way to overcome your emotional struggles or unconscious thoughts is to identify them. Name it to tame it!
Step 2: Question the Belief
Use this simple framework to reframe the negative self-beliefs:
Is this belief 100% true?
Who taught me this? Is this a message I heard from early childhood and adopted as my own belief?
What’s a more empowering belief I could choose?
Example: “I’m not good at tech” becomes “I’m capable of learning what I need, and I don’t have to do it alone.”
The important thing to remember is that our beliefs become our results. If you are subconsciously believing something that isn't true, you are self fulfilling that prophecy of the result you may not want. BTFAR (see below) is a common acronym to help remember how this works.
Step 3: Replace It with a New Belief
Beliefs aren’t just deleted—they’re replaced. It is a vicious cycle when negative feelings come up in our daily life, because they will never completely go away. So to break the cycle, take that old thought and create an affirmation or mantra that flips it.
Examples for coaches:
“I attract dream clients who are ready to invest.”
“I am the expert they’re looking for.”
“I am allowed to grow slowly and sustainably.”
Pick affirmations that resonate with you and light you up! Stick these on your mirror, your laptop, or your phone background.
Step 4: Back It Up with Action
Belief change sticks when you combine mindset with movement. That means doing the things your higher self would do:
Post the content even if you’re nervous.
Pitch your offer even if you hear crickets.
Get on the sales call even if your voice shakes.
Confidence is built through action, not just affirmations. The more you practice showing up in the present moment, the less intimidating it is the next time. Do it scared... that's how we grow!
How BTFAR Can Help You Break the Limiting Belief Cycle
There’s a simple yet powerful tool that explains exactly why limiting beliefs keep you stuck—and how to change them. It’s called BTFAR:
Belief → Thought → Feeling → Action → Result.
Here’s how it works:
Belief – This is the core story you’re carrying about yourself, your business, or the world.Example: “I’m not good at sales.”
Thought – That belief triggers recurring thoughts.Example: “Why bother pitching my offer? No one will say yes.”
Feeling – Thoughts create feelings.Example: You feel anxious, discouraged, or unmotivated.
Action – Your feelings drive your actions (or lack of action).Example: You avoid posting about your program, skip following up with leads, or water down your pricing.
Result – Actions produce results. Example: You don’t sign clients… which reinforces the original belief that you’re bad at sales.
And the cycle keeps repeating itself—until you change the belief at the root. A growth mindset allows for change to happen in order to break old habits, move into a better life and reach our big goals.
How to Use BTFAR to Shift Your Business Results
The good news? If you change your belief, the rest of the chain of previous experiences changes too.
Here’s how:
Identify the belief you want to change. Instead of “I’m not good at sales,” try “I’m learning how to sell with confidence.”
Practice thoughts that support your new belief. Example: “Selling is just sharing my offer with the people who need it.”
Generate new feelings by focusing on these thoughts.You might start to feel excited, motivated, or at ease.
Take new actions from those feelings.You confidently post your offer, follow up with leads, and show up consistently.
Watch your results shift—which strengthens your new belief.
Coach’s tip: Print “BTFAR” and put it above your desk as a reminder that your results start in your mind. When you catch yourself in a limiting cycle, ask:
“What belief is running the show right now?”
“What new belief will create the results I want?”
The Marketing Mindset Shift Every Coach Needs
If you’re a wellness coach, life coach, or marketing coach for mompreneurs, here’s the belief that will change everything:
“People are waiting for me to show up so they can get the help they’ve been praying for.”
When you stop hiding and start sharing your story, your process, and your energy, the right people can finally find you. And that’s when leads start flowing, sales feel easier, and your coaching business grows with momentum.
How to Rewire Your Brain for Confidence (Even if You’re a Busy Mompreneur)
Let’s get practical. You don’t need an hour-long morning routine to rewire your mindset. Try these bite-sized belief boosters:
🔁 Daily Affirmations
Pick 2–3 and repeat them while making coffee, brushing your teeth, or driving.
🧘♀️ Visualization
Picture your higher self signing clients, speaking on stage, or hosting group programs with ease.
✍️ Journaling Prompts
Try:
What would I do today if I fully believed in myself?
What’s one win I’m proud of from this week?
🎧 Podcasts & Playlists
Surround yourself with content that supports your new beliefs. Listen to marketing podcasts, mindset audiobooks, or pump-up playlists during errands to give your state of mind a different perspective. Check our group chat for podcast recommendations.
What If You Still Feel Stuck?
Here’s what I want you to hear: You don’t have to do this alone.
So many women coaches think they should be able to fix their mindset, build their brand, and scale their offers without support. But the truth is—coaches use coaches.
That’s why I created the Lead Accelerator—my signature 12-week 1:1 business coaching program for women coaches who are ready to grow their audience, attract daily qualified leads, and sell with confidence.
It’s not just about strategy—it’s about rewiring your belief system while building your business. Because without the mindset piece, no strategy will stick, if you're stuck on old beliefs.
Inside the program, we cover:
✅ Lead generation systems
✅ Sales confidence and pricing mindset
✅ Magnetic messaging
✅ Audience growth on Facebook, Pinterest, and Instagram
✅ Daily accountability and personalized support
And yes—if you join my free Facebook group, you get a complimentary group audit to start identifying which beliefs (and systems!) are blocking your business growth.
Final Thoughts: Believe Bigger, Coach Brighter
Let me leave you with this:
You don’t need more certifications. You don’t need more followers. You need more belief in yourself.
Your dream clients don’t want perfect. They want real. Honest. Aligned. YOU.
So the next time a limiting belief shows up, pause. Question it. And choose again.
Your belief is the engine. Your business is the vehicle. And the road ahead? That’s yours to pave.
Bonus: 10 Affirmations to Stop Limiting Beliefs for Women Coaches
I am deeply worthy of success and abundance.
My voice matters and I speak it with confidence.
My dream clients are already looking for me.
I grow through every experience—win or learn.
I trust my intuition and take aligned action.
Selling is serving and I’m here to help.
I create time and space for what matters most.
I am enough, exactly as I am.
My story is powerful and deserves to be heard.
I believe in my ability to figure anything out.
Ready to shift your limiting beliefs and turn followers into paying clients?
Let’s STOP believing the lies and fear of the unknown and START believing in ourselves.
You’re more powerful than you think,
– Kristina, Mom Biz Coach
Komentar