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Hey moms and empire builders! 🌟 I hope you’re juggling your business and family life like the supermom you are. Today, I want to chat about something that's been buzzing in the social media world – sharing your Instagram posts to your Story. If you’ve ever wondered whether this is a good strategy, you’re not alone. Let’s dive into the pros and cons, and I’ll share some tips on how to make the most of this feature.
Why Share Your Post to Your Story?
First things first, why should we even consider sharing our Instagram posts to our Story? Here are a few reasons why it might be a good idea:
1. Increased Visibility:
Stories appear at the top of the Instagram feed, making them more noticeable. When you share your post to your Story, you’re giving it another chance to be seen by your followers.
2. Engagement Boost:
Sharing your post to your Story can drive more engagement. Instagram users who might have missed your post in their feed can see it in your Story, giving them a second chance to like, comment, and engage.
3. Reach New Audiences:
Stories can be shared with a wider audience, especially if you use hashtags and location tags. This can attract new followers who are interested in your content.
4. Highlight Important Content:
If you have a post that’s particularly important or special, sharing it to your Story allows you to add it to your story highlights. These highlights remain in your profile and you can divide them into categories that pertain to your business, i.e. Freebies, Blog, Shop, Specials, etc. It’s a great way to make sure your audience doesn’t miss all that you offer or any new exciting news.
5. Drive Traffic to Your Website:
Adding a “Tap Here” sticker or similar call-to-action in your Story can drive traffic directly to your website. Stories is one of the only places in Instagram that is clickable. This is especially useful for sales conversion. Getting people where you want them to go and to actually take action is how you make a successful business.
When to Share Your Post to Your Story on Instagram
Now that we’ve covered why it’s beneficial, let’s talk about when it’s appropriate to share your post to your Story. Here are a few scenarios where this strategy can be particularly effective:
1. Announcing New Products or Services:
If you’re launching something new, sharing the announcement post to your Story ensures maximum visibility. By sharing your Instagram reels or regular posts to your Stories, you can reach your followers in different ways.
2. Promoting Events or Sales:
Have an upcoming event or sale? Sharing these posts to your Story can help spread the word quickly and provide a clickable link.
3. Highlighting Important Updates:
If you have important new updates, such as changes to your business hours or new blog posts, sharing them to your Story can ensure your audience stays informed. Then be sure to add them to the appropriate highlight so it will appear at the top of your Instagram profile. The use of highlights is one of the most underutilized Instagram feature ever. I love keeping each area of my business clear and organized right at the top of my profile. It is clear and easy for customers to see all that I offer and click which one speaks to them so they can learn more.
4. Showcasing Customer Testimonials:
Got a glowing review or customer testimonial? Sharing these posts to your Story can build credibility and attract more customers.
5. Boosting Underperforming Posts:
If some of your regular feed posts aren’t performing as well as you’d hoped, sharing them to your Story can give them a second chance to gain traction.
Tips for Sharing Posts to Your Story
Now that you know when and why to share your posts to your Story, let’s talk about how to do it effectively. Here are some tips to make the most out of this feature:
1. Add Context:
When you share a post to your Story, add some context or commentary. Explain why you’re sharing it and what you want your followers to do next. This can be as simple as adding text like “Check out my latest post for more details!” or “Don’t miss our big announcement!”
2. Use Engaging Stickers:
Instagram offers a variety of stickers that can make your Story more engaging. When you add post to story, you can click the sticker icon at the top to see all the options. Try calls to action like “Tap Here,” with an arrow or “Swipe Up” (only on ads or high traffic accounts), or interactive ones like polls and questions to encourage engagement.
3. Tag Relevant Accounts:
If your post features other businesses or collaborators, tag them in your Story. This can increase the reach of your Story as those accounts might share it in their own stories so that their followers can see it.
4. Utilize Location Tags:
Adding location tags to your Story can help it reach your local target audience. Using the location sticker is the best way to get local traffic to your physical location. It is clickable and opens up the location page in Google maps for instant driving directions. This is especially useful if you’re trying to attract new followers to the right place in your area or promote local events.
5. Add Hashtags:
Using relevant hashtags can help your Story reach potential customers who are also searching that hashtag. Simply click the hashtag sticker and add one main hashtag that is relevant to your content. Instagram will suggest popular related hashtags after you start typing. This is one of the easiest ways to make your story more searchable to new customers. Anyone can click on that hashtag and see related content. You can even tap the sticker to change the color to better match your image or video.
6. Keep It Visually Appealing:
Make sure your Story is visually appealing. Use Instagram’s editing tools to add text, stickers, and other elements that match your brand’s aesthetic. A well-designed Story can capture attention and drive more engagement. Hello glitter!
7. Monitor Analytics:
Keep an eye on your Instagram Insights to see how your Stories are performing. This can help you understand what works best for your audience and refine your marketing strategy for this social media platform over time.
Potential Drawbacks
While sharing your posts to your Story can be beneficial, there are a few potential drawbacks to keep in mind:
1. Overloading Your Audience:
Sharing too many posts to your Story can overwhelm your audience. Although I firmly believe that this rarely happens. No one is seeing all your content all of the time. However, you can still be selective and strategic about what you share to avoid annoying your followers. I always say posting a few times per week is a great starting point, especially if you are running low on content ideas.
2. Content Redundancy:
If your followers have already seen your post in their feed, they might find it redundant to see it again in your Story. But I never find this to be the case. Most likely you will have a different audience in Stories versus your regular feed. You can always make sure to add unique value (like a clickable link) or context with cute stickers (and sparkle) to avoid your content feeling repetitive.
3. Instagram Glitches:
As with every social media platform, sometimes there are new features, new available updates, or changes to Instagram servers which can cause a glitch. These factors are never in your control and we have to be able to ride the wave, pivot our business, and be patient with these tech giants. If you are ever having technical issues or a feature you thought was there suddenly isn't, first try restarting the app to see if that is a simple fix. Then you can always check the Apple app store or your internet connectivity for possible reasons why things look different. More than likely, the app updates have moved things around or changed things and we just have to adapt. Rest assured, you are not alone in your journey and there are always experts to ask your questions, like me!
4. Algorithm Impact:
Instagram’s algorithm takes various factors into account when ranking content. If your Stories don’t receive much engagement, it could negatively impact your overall reach of the original post. This is one of the main reasons why some people advise not to share your stories. An easy way to check if this is true, is to monitor your analytics to ensure this strategy is working for you. I have always found that I get a few more reach than I would have otherwise, just by sharing to my own Instagram Story.
Final Thoughts
So, should you share your Instagram posts to your Story? The answer is a resounding yes, but with a strategic approach. Sharing posts to your Story can boost visibility, drive engagement, and help convert to sales with more clicks. Just remember to add context, use engaging elements, and monitor your analytics to make the most of this feature.
As mompreneurs, we’re always looking for ways to maximize our efforts and make the most out of every tool at our disposal. Sharing your posts to your Story is just one more way to connect with your audience and grow your business. So go ahead, give it a try, and watch your engagement soar!
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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I hope you found this guide helpful! If you have any tips or experiences to share, drop them in the comments below. Let’s keep supporting each other on this amazing journey of motherhood and entrepreneurship! 💪🌸
Sharing your post to your Instagram Story is a great way to boost visibility and engagement. It helps reach more of your followers who might have missed your original post in the feed. Plus, Stories offer a more casual, interactive format. If you’re creating video content for your Stories, https://www.movavi.com/support/how-to/automatic-video-editor.html is a helpful tool for quick edits, adding effects, or trimming clips. Worth checking out!