10 Best Landing Pages for Lead Generation for Coaches 

(That You Can Totally Recreate for Your Own Coaching Biz)

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Hey coach! 👋

If you’ve ever spent hours creating a gorgeous landing page only to have it collect dust (and zero leads), you’re not alone. I’ve been there—staring at my laptop, wondering why all that Canva magic and copywriting sparkle isn’t turning visitors into dream clients.

The truth? Great lead generation for coaches starts with strategic landing pages that actually convert. And the good news? You don’t have to start from scratch or guess what works. I’ve rounded up the 10 best landing pages for lead generation for coaches, plus some golden nuggets on what makes each one work so well—so you can swipe the style and start building your email list today.

And if you’re ready to stop winging your marketing and build a steady stream of leads using a cross-platform strategy (hint: that’s my sweet spot), I’ll tell you more about my Lead Accelerator Program at the end. 😉

But first, let's discuss why it's important to create a landing page for your potential customers.

💡 Why Women Coaches Need a Lead Generation Landing Page

As a woman coach or mompreneur, your time is sacred. Between client sessions, school pickups, dinner duty, and dreaming big for your business, you simply don’t have time to chase leads all day on social media.

That’s where a landing page becomes your 24/7 lead magnet.

Instead of massively spamming potential clients on the DMs or hoping someone stumbles across your content on social media, a high-converting landing page works while you sleep. It gives curious visitors a warm, welcoming place to "land" and learn about what you offer, say “yes” to your freebie, and join your email list—without you needing to be online. Once you have the email address of someone in your target audience, you can create a follow up sequence to warm them up to all your amazing offers and services.

A landing page:

• Builds trust and credibility with polished, professional branding

• Grows your email list of warm leads who actually want to hear from you

• Gives your business structure, making you look and feel more legitimate

• Helps you scale your coaching business with a higher conversion rate—one opt-in at a time

It’s not just a pretty page. It’s your gateway to more impact, more income, and more time freedom.

And with the right strategy? You can turn likes into leads and clicks into clients on autopilot.

Let’s dive into some landing page inspiration that actually works.

10 Best Landing Pages for Lead Generation

✅ 1. Marie Forleo – B-School Free Training

Summary: Strong headline and free guide with a valuable offer. This lead capture form sets the tone immediately and uses social proof case studies like a pro.

💡 Why It Works: It's visually clean, ultra clear on what you're getting, and backed by well-known testimonials. There's no confusion—just value.

🎯 Coach Takeaway: Lead with your best content. Give away a slice of your premium coaching to build trust fast.

🚀 Easy Implementation: Record 2–3 short videos teaching your framework. Upload to Loom or YouTube (unlisted), and use ConvertKit or MailerLite to gate access via email signup.

✅ 2. Susie Moore – Confidence Coach Workshop

Summary: Susie’s lead generation page is clean, confidence-building, and emotionally warm. The opt-in feels like a friendly favor, not a funnel.

💡 Why It Works: It solves an emotional need in one click. The design supports her message of bold self-trust.

🎯 Coach Takeaway: Tap into your audience's emotions. When your freebie speaks to how they want to feel, conversions go up.

🚀 Easy Implementation: Create a confidence-boosting worksheet in Canva. Think about your ideal customer's user experience and incorporate colors to match how you want them to feel. Upload to Google Drive or Dropbox and link it to a Flodesk or another landing page builder with an opt-in form.

✅ 3. Jasmine Star – Instagram Growth Freebie

Summary: Solves a top pain point—growing on Instagram. It's a clean and simple landing page design that makes it quick to convert.

💡 Why It Works: Speaks directly to the dream ("grow your IG") and shows Jasmine’s authority with brand-focused visuals.

🎯 Coach Takeaway: Tackle one specific struggle. A narrow focus on a big frustration often outperforms general freebies.

🚀 Easy Implementation: Create a one-page "Instagram Strategy Guide" PDF in Canva. Deliver via ConvertKit with a customized welcome sequence.

✅ 4. Rachel Hollis – Newsletter Sign Up

Summary: High energy, exciting visuals, and a countdown timer build buzz for her live events and webinars.

💡 Why It Works: The page feels like an experience. It's urgent, visually engaging, and shows what's in it for the audience.

🎯 Coach Takeaway: Make it feel like a party. Even if it’s virtual, infuse your event opt-in with energy and anticipation. Best practices include making sure your high-converting landing pages look the same and are formatted for mobile devices as well.

🚀 Easy Implementation: Use a platform like Zoom or WebinarJam and pair it with a countdown timer (Deadline Funnel or ConvertBox) on your event landing page.

✅ 5. Jenna Kutcher – Quiz Funnel

Summary: Interactive and fun, Jenna’s quiz landing page invites users to self-identify and unlock tailored results.

💡 Why It Works: It uses curiosity, personalization, and gamification—plus it segments her email list like a boss.

🎯 Coach Takeaway: Make learning about themselves the hook. Quizzes are lead magnets in disguise—and a great way to nurture your list too. By gathering more personal information about your potential customers, you can better tailor your messaging to speak to them directly.

🚀 Easy Implementation: Use TryInteract or Typeform to build a quiz, then tag quiz results in your email platform for smart follow-ups.

✅ 6. Mel Robbins – Life-Changing Newsletter

Summary: A direct lead magnet tied to her core message, delivered in a no-fluff, no-scroll landing page. Value proposition at its finest!

💡 Why It Works: It's clear and bold, with a recognizable concept. Visitors instantly “get it” and want in.

🎯 Coach Takeaway: Leverage your signature method. If you have a catchy phrase or core idea, build your landing page around that.

🚀 Easy Implementation: Turn your main coaching tool or framework into a one-page guide. Use Systeme.io or Flodesk to host the opt-in.

✅ 7. Brooke Castillo – Podcast Landing Page

Summary: A sleek page offering podcast episodes, bonus notes, and a lead magnet—all in one clean format.

💡 Why It Works: Multi-layered value and simplicity. It serves her existing audience while drawing new leads through added resources.

🎯 Coach Takeaway: Use your content library. Repurpose podcasts or lives into lead magnets and package them neatly. Don't forget to create a form or pop-up to collect their contact information to follow up later. You could even think about collecting their phone number and create a text sequence for added nurturing.

🚀 Easy Implementation: Create a “podcast vault” or resource library. Add a signup form to unlock bonus materials like notes or worksheets.

✅ 8. Natalie Ellis (BossBabe) – Free Masterclass Sign-Up

Summary: Bold visuals on this web page and sharp messaging lead to an aspirational, yet approachable, masterclass opt-in page.

💡 Why It Works: Clean, high-end design + a results-driven promise = instant authority and desire. Plus a clear CTA button always makes for an effective lead generation landing page.

🎯 Coach Takeaway: Make your free trial or training feel premium. Don’t hold back on design or clarity—give it your full brand vibe.

🚀 Easy Implementation: Use Zoom or Loom to record a short masterclass. Host the opt-in with Leadpages or Systeme.io and add a styled thank-you page with your calendar link.

✅ 9. Julie Solomon – Goal Setting Guide

Summary: This home page offers a super actionable guide that helps influencers and coaches with specific needs. High value and tightly targeted to potential leads.

💡 Why It Works: This effective landing page hits a clear, specific goal and positions her as a pro who knows how to get results.

🎯 Coach Takeaway: Target a tiny niche problem with a big payoff. Your freebie should make your dream client think, “Where has this been all my life?”

🚀 Easy Implementation: Create a free guide template in Canva or Google Docs. Pair it with a how-to video and link everything in a hidden thank-you page.

✅ 10. Kristina Daugherty - Free Grow Your Group Guide 

😉 Yes, shameless plug. But I use all of the above best practices in my Grow Your Group Guide landing page—and it works. I highlight the problem (posting daily but no leads), offer a high-value solution (printables + checklist + tutorial), and show exactly how it helps you grow.

Summary: Bundles your best bite-sized tools—like checklists, planners, and a video walkthrough. Friendly, helpful, and full of value.

💡 Why It Works: You’re solving a pain point (no leads) and delivering tools in multiple formats—great for different learning styles.

🎯 Coach Takeaway: Give a taste of your full program. When your freebie reflects your coaching style and method, people lean in and want more.

🚀 Easy Implementation: Use Canva to create a few printable tools. Host the files in Google Drive or Dropbox and set up an email sequence using automation tools that introduces your free guides and their key benefits.

So What Makes a High-Converting Landing Page for Coaches?

After reviewing these examples for generating leads, here’s your landing page checklist:

✅ One clear offer or lead magnet

✅ Zero distractions (no menus, no multiple buttons)

✅ A bold headline that addresses your audience’s pain point

✅ Benefits-focused bullet points (what will they gain?)

✅ Mobile-friendly design (majority of traffic comes from phones!)

✅ High-quality imagery that reflects you

✅ Easy opt-in (keep your lead generation form short—name + email max) You really don't need ALL their contact details.

And here’s the golden secret sauce: Your lead gen landing pages are only as good as your visibility strategy. If you just build it... they won't just come! You still need to show up in search engines and show up on social media effectively. 

That’s where most coaches get stuck. You’ve got the page, you’ve got the freebie—but where’s the traffic? Even with all your best marketing efforts, if you don't have an effective strategy, you still may not get leads.

Want Leads Daily—Not Just When You Post?

Here’s where my Lead Accelerator Program comes in.

If you’ve been posting on Instagram, trying Pinterest, dabbling in Facebook Groups, or sending emails and just hoping something works… I want to help you stop throwing spaghetti at the wall.

The Lead Accelerator is a 12-week coaching program designed specifically for women coaches and mompreneurs who are ready to grow a real list of qualified leads. We use a cross-platform lead generation strategy that doesn’t rely on just one platform—and definitely not on just “posting more.”

Here’s what you’ll learn inside:

✨ How to create a lead magnet that converts in your niche

✨ How to build a high-converting landing page without needing a designer

✨ How to grow your Facebook Group into a lead-generating machine

✨ Pinterest + Instagram + Email + Blog strategy (with repurposing workflows!)

✨ How to track your numbers so you know what’s working

✨ PLUS: Canva templates, printable checklists, and daily support

Because posting alone is not a strategy, friend. And leads don’t magically appear. But with the right plan—they will.

Ready to fill your calendar with dream clients?

👉 Click here to learn more about the Lead Accelerator Program

Final Thoughts: Your Landing Page Is Your 24/7 Salesperson

If you’re tired of chasing leads and ready to start attracting them—even when you’re having dinner, doing school pickup, or enjoying your first solo Target run in weeks—your landing page is the place to start.

Use the inspiration from these top 10 lead generation landing pages to spark your own. Add your own brilliance. And if you want to take the guesswork out of it all, come join us inside the Lead Accelerator.

Let’s make leads feel easy—and fun again. 💕

You’ve got this!

xo,

Kristina

Your favorite marketing coach for mompreneurs 💼👶

Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.

Are you Overwhelmed?

Do you feel like you are constantly spinning your wheels and just need an outsider view to take a look at your coaching business marketing strategy? I'm always happy to set up a POWER HOUR One-on-One Strategy Session to come up with a comprehensive plan to get you MORE LEADS. 

Which lead generation landing page was your favorite? Let me know in the comments!

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