How to Speak with Confidence on Videos for Coaches

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Hey mama coach! 💕 Are you ready to start showing up confidently on camera and finally get those dream clients to stop scrolling and start listening? I see you over there—juggling kids, content creation, and coffee like a boss—but freezing up the second you hit "record." Girl, you’re not alone.

If you're a mompreneur building a coaching business, showing up on video can feel wildly vulnerable. Just the thought of public speaking can send our self-sabotage talk into overdrive! But here’s the truth: your people need to see you. They need to hear your voice, feel your vibe, and trust your energy. And guess what? That doesn’t happen in silence or behind a bunch of Canva posts (even though I love me a good Canva post too 😉).

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So let’s talk about how to speak with confidence on videos for coaches—especially if you're a busy mama who's ready to grow her brand online. Whether you're going live on Instagram, posting to Facebook Reels, or finally tackling TikTok, this blog has all the juicy tips you need to speak boldly, build trust, and grow your coaching business on camera.

Why Speaking on Video Matters for Mompreneur Coaches

Before we dive into the how, let’s talk about the why. As a coach and a mompreneur, your business thrives on connection and trust. People hire you—not just your packages.

And the best way to show them you is through video. 

A video not only gets seen more on social media, but it can help with the following as well:

✅ Build instant trust+

✅ Increase your visibility

✅ Show your personality

✅ Convert followers into clients faster

People want to feel like they know you. That’s the power of showing up on camera with clarity and confidence.

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What’s Holding You Back from Speaking Confidently on Video?

Let’s name it so we can tame it. Most mompreneur coaches aren’t struggling with the tech. It’s the fear of public speaking because we are afraid of:

• Looking awkward

• Sounding unprofessional

• Getting judged

• Forgetting what to say

• Kids yelling in the background (been there!)

• Dogs barking or interrupting (have you seen any of my videos?)

  
  

Listen—confidence doesn’t come from being perfect. It comes from doing it, even if it's messy. The best part of video is that you can re-do it or cut and edit. Being better prepared and more practiced leads to improved videos. But the only way to know what to improve, is to do it!

So let’s go through my top mompreneur-friendly tips to help you ditch the fear and speak with total confidence on video.

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1. Plan Your Video Like a Pro (Even if You’re Just Going Live)

Confidence loves a plan, friend. Even if you’re shooting a casual Instagram Story or hopping on a Facebook Live in your leggings and messy bun, having a loose outline makes all the difference.

Here’s a simple structure to follow:

• Hook: Start with a juicy question or bold statement.

• Intro: Say your name, what you do, and who you help.

• Value: Share 1-3 powerful tips, steps, or lessons with a short story for an example of personal experience.

• Call to Action (CTA): Invite them to DM you, comment below, or click a link.

✨ Pro Tip: Write it down on a sticky note next to your phone if you’re nervous.

2. Practice Speaking Out Loud (Even If It Feels Silly)

You wouldn’t expect your kids to ace their spelling test without practice, right? Same goes for speaking. Confidence builds when you stop thinking about what you’ll say and start saying it.

Try this:

• Practice in front of the mirror making eye contact with yourself.

• Record short clips on your phone (you don’t have to post them!).

• Read your blog posts or social captions out loud.

This trains your brain to get comfy with your own voice, delivery and body language. You’ll start to notice your strengths, quirks, and where you can improve—without being harsh.

3. Use Bullet Points, Not Scripts

One of the biggest video mistakes I see new coaches make? Trying to memorize or read a full script. It ends up sounding robotic, stiff, or overly rehearsed. That’s not what attracts clients.

Use bullet points instead. They help you stay on track while letting your personality shine. Remember, you’re not delivering a TED Talk—you’re having a real convo with your audience.

✨ Bonus: This keeps you from sounding salesy and helps build authentic trust (hello, dream clients!).

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4. Embrace Imperfection (Yes, Even the Kid Noise)

Mom life is real, and guess what? Your ideal clients don’t expect perfection. In fact, your authenticity might be exactly what makes you relatable and lovable.

If your toddler crashes your live or your dog barks during a Reel, laugh it off. Smile. Keep going. That kind of grace under pressure? It’s leadership. It shows you're a real, grounded coach who can roll with life’s surprises.

5. Create a Confidence Ritual Before You Film

This might sound a little “woo,” but mama—it works. Create a short pre-video ritual to help you get into your confident, magnetic energy.

Here’s what mine looks like:

• I close my eyes and breathe.

• I say 2-3 confidence affirmations.

• I state my intentions for the video.

• I start a little script in my head.

• I remind myself: This is helping someone today.

Try affirmations like:

• “My voice matters.”

• “I’m here to serve, not to be perfect.”

• “I speak clearly, confidently, and from the heart.”

Confidence doesn’t just show up—it’s something you step into.

6. Get Comfy with the Tech

If you’re nervous about the tech side of videos, take a few minutes to prep. Nothing kills your vibe like struggling with your mic or trying to fix the lighting mid-video.

Quick tech tips for mompreneurs:

• Film near a window for great natural light.

• Use a tripod or a stack of books to keep your phone steady.

• Record in a quiet space if possible (nap time is your friend!).

• Use apps like CapCut or InShot for easy editing.

Once the setup feels easy, the speaking part becomes way more fun. Check out mic suggestions here.

7. Look at the Camera Like You’re Talking to a Friend

Here’s a mindset shift: You’re not “performing.” You’re connecting. Imagine your best coaching client is on the other side of that camera.

Talk to her. Make eye contact with her. She’s the one who needs to hear your message. She’s overwhelmed, tired, and scrolling for a solution. Let her hear the calm, capable, encouraging coach that you are.

8. Start with Short-Form Videos

If the idea of filming a 20-minute YouTube video makes you want to hide under the laundry pile, start smaller.

Try:

• Instagram Stories

• TikToks or Reels

• Facebook Lives under 5 minutes

Short-form content is where most social media is headed anyway—and it’s perfect for busy mom coaches with big hearts and little time.

9. Batch Record When You’re in the Zone

One of my favorite hacks as a mompreneur coach? Batching.

Pick a day when you’re feeling confident, your makeup is done, and the lighting is good. Then record multiple videos in one sitting.

It saves you time and keeps your content consistent—which boosts your visibility and authority online.

10. Celebrate Progress, Not Perfection

Last but definitely not least—celebrate your wins.

Did you finally go live, even if you were nervous and your hair wasn't perfect?

Did you post a Reel, even if your voice shook and you had too many hand gestures?

Did you try?

Then celebrate, mama. Every video you create makes you better, bolder, and more visible. And every step forward is bringing you closer to those dreamy clients who need your coaching magic.

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​Quick Tips from Top Public Speakers

Here are 10 quick tips to being a more dynamic, inspiring speaker, inspired by some of the top public speakers in the world and others who know how to move a room with just their words:

1. Speak with Passion and Energy – (Tony Robbins)

People don’t remember facts; they remember feelings. Bring energy, not just information. If you’re excited, your audience will be too.

2. Lead with a Story – (Brené Brown)

Stories create emotional connection. Start with a short personal story, even one with a little vulnerability—it builds instant trust and relatability.

3. Pause for Power – (Oprah Winfrey)

A well-placed pause gives your words weight. Don’t rush. Let your audience absorb your message. Silence can be more powerful than sound.

4. Use Your Body Language – (Mel Robbins)

Your voice is only half the message. Use your hands, eyes, and facial expressions to emphasize and engage. Presence is magnetic.

5. Start with Why – (Simon Sinek)

Don’t just tell people what to do—tell them why it matters. Purpose moves people to action more than instruction does.

6. Keep It Simple – (Les Brown)

Dynamic speakers don’t overcomplicate. Stick to one clear message, and drive it home with repetition and clarity.

7. Ask Powerful Questions – (Lisa Nichols)

Questions create curiosity and interaction. Try starting with, “Have you ever felt like…?” or “What if I told you…?” to hook the audience in.

8. Be Authentically You – (Marie Forleo)

Your quirks are your charisma. Don’t try to be “professional”—be personal. Audiences are drawn to real, unpolished humans.

9. Repeat Your Core Message – (Eric Thomas)

Want them to remember something? Say it again. Then again. Catchphrases, mantras, and one-liners stick when they’re repeated with rhythm.

10. End with a Call to Action – (Brendon Burchard)

Inspire them to do something. Whether it’s a mindset shift, a journaling prompt, or signing up for your offer—give them a next step.

Final Thoughts: You’ve Got This, Coach Mama 💪

Speaking with confidence on video isn’t about being perfect. It’s about being present. It’s about showing up—messy bun, mom voice, real talk—and serving with your full heart.

Remember: your dream clients are waiting for you. Not for a flawless version of you, but the real you. The you that can coach through chaos. The you that leads with love. The you that speaks with purpose—even when you’re nervous.

So go ahead, press record. Start messy. Smile big. And say the thing your people need to hear.

You’ve got this, mama. 🎥✨

Bonus: Video Content Ideas for Mompreneur Coaches

Need a little inspo? Here are some video prompts to get you started:

• Share a quick tip your clients always ask you.

• Talk about your “why” for becoming a coach.

• Bust a common myth in your niche.

• Share a behind-the-scenes look at your workday.

• Introduce yourself and who you help.

• Talk about a mindset shift that changed your life.

• Share a personal story your ideal client can relate to.

• Show us the bloopers!

  
  

The more you practice, the easier it becomes—and the more impact you’ll make. 💖

If you loved this post and want even more support showing up confidently in your coaching business, don’t miss my 👉free printable library! 

 Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.

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