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Hey mama! 🙋♀️
If you’re a fellow mompreneur like me, you’ve probably heard how powerful Facebook Live can be for your business. I mean, it’s like the ultimate tool for connecting with your audience in real-time, building relationships, and even promoting your products or services. But let’s be real: the thought of going live on Facebook can feel nerve-wracking, especially when you're juggling kids, business, and life all at once.
I totally get it! When I first started doing Facebook Lives (see my first Live here) I had no idea what I was doing. I was nervous, stumbling over my words, and half the time, I didn’t even know if anyone was watching. But guess what? It’s not as scary as it seems, and with a little practice and the right tips, you can improve your Facebook Live speaking skills and feel super confident on camera!
So, if you’ve been thinking about hitting that “Go Live” button but aren’t sure where to start, or if you want to improve your existing Facebook Live streaming game, I’ve got you covered. Let’s dive into how you can become a pro at speaking on Facebook Live—just like you're chatting with a friend, but with a whole audience of moms, potential customers, and supporters tuning in!
Why Facebook Live Is So Important for Mompreneurs
Before we get into the practical tips, let’s talk about why Facebook Live is such a big deal, especially for us mompreneurs.
1. Real-Time Engagement:
Facebook Live allows you to interact with your audience in real-time. People can comment, ask questions, and give feedback instantly. It’s like having a conversation in live broadcast with your customers, which helps build trust.
2. Increased Reach:
Facebook loves live videos! Their algorithm pushes Facebook Lives higher in newsfeeds, meaning more people are likely to see your video compared to just a regular post from your Facebook page.
3. Building Authentic Connections:
People love doing business with those they feel connected to. Going live gives your audience a chance to see the real, authentic you—unfiltered and genuine. This is a great way to set you apart in a crowded market.
Now, let’s get to the fun part—how to improve those Facebook Live speaking skills so you can engage your audience, feel confident, and grow your mompreneur business!
1. Prepare, But Don’t Over-Prepare
I know what you’re thinking: “I need to have a perfect script before I go live!” While it’s important to have a clear outline or a few talking points, over-preparing can make you sound robotic. And trust me, your audience can tell when you're reading word-for-word from a script.
Instead, the first step is to just outline key points you want to cover during your live session. I like to put it on a post it note and stick it to my light or tripod so that I can glance at my notes without looking down. (I learned this from experience by making all the mistakes first... so you don't have to). This helps keep you on track without making you sound stiff. Here’s a simple structure you can use:
- Introduction:
Who you are and what you’ll be discussing.
- Main Content:
2-3 main points or tips.
What you want your audience to do next (sign up for your email list, download a freebie, book a call, etc.).
- Closing:
Thank your audience and maybe tease your next live video.
When you’re speaking from the heart in your natural voice, it’s much easier to connect with your audience. Practice a conversational tone and do a quick test run beforehand as if you’re chatting with a friend over coffee.
2. Practice Speaking Clearly and Slowly
One of the most common mistakes people make on Facebook Live is speaking too fast. Trust me, I’ve been there! When nerves kick in, it’s easy to rush through your content. But remember, your audience is processing what you’re saying in real-time. They need a moment to absorb your points.
Practice speaking slowly and clearly when you’re live. If you’re worried about talking too fast, write the word “SLOW” on a sticky note and place it next to your camera. This will remind you to pause between points, take a breath, and give your audience a moment to engage with what you’re saying.
And don't be afraid to pause for a second! Pauses can actually make your speech more powerful because it gives your audience time to digest your message.
3. Make Eye Contact with the Camera
I know it can be tempting to look at yourself while you’re speaking, but this is a big no-no! When you look directly into the camera lens, it feels like you’re making eye contact with your viewers. This helps build trust and makes the experience more personal for them.
If looking into the camera feels awkward, try placing a small picture of someone you love (like your kids!) next to the lens. This will remind you to speak as if you’re talking to them, making your tone warmer and more engaging.
4. Interact with Your Audience
One of the best things about Facebook Live is the ability to interact with your audience in real-time. Encourage comments and questions throughout the live session. For example, if you’re talking about a particular topic, you could ask, “Does anyone else feel the same way? Drop a ‘yes’ in the comments if you can relate!”
As comments come in, try to acknowledge your viewers by name. It makes them feel seen and heard, and it also boosts engagement. You can even answer questions live or ask your audience for feedback on the spot.
And don’t worry if not many people are watching live in the beginning. The beauty of Facebook Live is that the video stays on your page afterward, so people can catch the replay. Encourage them to comment even on the replay with something like, “If you’re watching this later, type ‘#replay’ in the comments!”
5. Use Storytelling to Connect
People love stories. They’re memorable, relatable, and help you build a deeper connection with your audience. When you’re live, think about ways you can weave personal stories into your content. Maybe you had a recent challenge in your business, or a funny moment with your kids that ties into your message.
For example, let’s say you’re doing a Facebook Live about time management for mompreneurs. You could share a story about how you once tried to juggle a client call while your toddler was throwing a tantrum in the background. These moments make you relatable and show your audience that you understand their struggles because you’ve been there too.
6. Use Visual Cues and Body Language
Your body language says a lot about your confidence, even if you’re feeling nervous inside. Sit or stand tall, keep your shoulders back, and try to avoid fidgeting. These small adjustments can make a big difference in how confident and composed you appear on camera.
Also, don’t forget to use hand gestures or visual cues! These can emphasize certain points and make your presentation more dynamic. If you’re discussing steps or key points, for example, you could hold up your fingers to indicate each one.
7. Keep Your Energy Up
Your energy level can make or break your Facebook Live. If you’re too low-energy, your audience might lose interest. On the flip side, too much over-the-top enthusiasm can feel overwhelming or fake. So, aim for a happy medium!
To keep your energy up:
- Smile often. It not only makes you appear more approachable, but it also naturally lifts your mood.
- Vary your tone of voice. Avoid speaking in a monotone by using voice inflection to emphasize important points.
- Move around a bit. If you’re standing, feel free to shift your weight or use hand gestures to keep your energy flowing.
Before going live, consider doing something to boost your energy, like listening to upbeat music, stretching, or even jumping around for a minute (yes, really!). It helps shake off the nerves and gets you pumped up to speak!
8. Handle Mistakes Like a Pro
Let’s be real—mistakes happen! Whether you stumble over your words, get interrupted by your kids, or forget what you were going to say next, it’s all part of the fb live video experience. And guess what? Your audience won’t care if you make a mistake. In fact, those little slip-ups can go a long way in making you seem more relatable and human.
When something goes wrong, don’t panic. Take a deep breath, smile, and keep going. You can even laugh it off and say something like, “Oops! Mom brain strikes again!” Your audience will appreciate your authenticity.
9. Use Facebook Live Features to Your Advantage
Facebook has a ton of great features to help you engage your audience during a live video. For example:
- Polls:
You can ask your audience questions and have them vote in real time.
- Pinned Comments:
Pin a comment with important info, like your website link or a CTA.
- Live Reactions:
Encourage viewers to give you thumbs-up, hearts, or other reactions during your live.
These features not only make your live sessions more interactive, but they also keep people engaged and watching longer.
10. Get a Microphone
I saved the most important for last! There is nothing that will make your audience scroll past your LIVE faster than bad audio! From weird background noise to low volume control, the sound quality of your live streaming is everything. A good solution is to get a microphone and do a sound check beforehand with your current internet connection and audio settings. Just record a quick test video on your phone to make sure you get good audio quality.
When choosing a microphone for Facebook Lives, the key is ensuring clear, professional-quality audio to keep your audience engaged. Here are some tips for picking a good microphone:
1. Opt for a USB Microphone
USB mics are easy to set up—just plug them into your computer or cell phone (with an adapter).
They provide better sound and higher quality than the built-in mic on your mobile devices.
Popular options: Blue Yeti, Audio-Technica AT2020USB+.
2. Use a Lavalier (Clip-on) Microphone for Convenience
Lavalier mics clip to your clothing, providing hands-free flexibility while delivering great audio quality.
Ideal if you move around during your live videos.
Popular option: Rode SmartLav+.
3. Choose a Cardioid Condenser Microphone for Focused Live Sound
Cardioid mics capture sound from the front, reducing background noise—perfect for noisy environments or home offices with kids.
The best way to ensure your voice is clear and isolated, increasing your overall video quality.
Popular option: Samson Q2U.
4. Consider Wireless Microphones for Mobility
Wireless mics are great if you move around a lot and don’t want to be tethered to your phone or computer.
Ensure the wireless system is compatible with your recording device.
Popular option: Rode Wireless GO II.
5. Check Compatibility with Your Devices
Make sure the microphone is compatible with your phone or computer, especially if you use an iPhone or Android. You may need adapters (e.g., Lightning or USB-C).
6. Invest in a Pop Filter or Windscreen
A pop filter reduces "popping" sounds (like “P” or “B” sounds) and helps you sound smoother.
A windscreen reduces external noise if you’re doing outdoor Facebook Lives.
7. Test Your Audio Before Going Live
Always test stream your microphone before going live to ensure there are no sound issues, different audio levels or background noise.
A good microphone will enhance the high quality of your Facebook Lives, making your voice sound clearer and more professional.
Review and Reflect After Each Live
After you’ve finished your Facebook Live, give yourself a pat on the back—seriously! Every time you go live, you’re getting better, and that’s something to celebrate.
Once you’re done, take a moment to review your live video. Did you hit all your key points? How was your energy? Did you interact with your audience? Don’t be too hard on yourself, but reflect on what went well and what you can improve for next time.
Promote Your Facebook Lives
To get the most out of your Facebook Lives, it’s important to promote them ahead of time. Let your audience know when you’ll be going live and what you’ll be talking about. This builds anticipation and increases the chances that people will tune in live.
Here’s how to promote your Facebook Live:
Schedule your Live in advance: Facebook allows you to schedule live videos, and doing so gives your audience a heads-up.
Share it across your platforms: Promote your Facebook Live on your Instagram, Pinterest, email list, or any other platform where your audience hangs out.
Create an event: For special or longer broadcasts, consider creating a Facebook event where you can share updates and reminders.
Final Thoughts: Practice Makes Progress
If there’s one thing I’ve learned about Facebook Live, it’s that practice truly makes progress (notice I didn’t say “perfect” because, let’s face it, there’s no such thing as perfect). But progress is always more important than perfection. Remember, no one is perfect on their first try. With each live session, you’ll get better and more comfortable, so don’t be afraid to just start.
Going live on Facebook is one of the best ways to engage with your audience, grow your business, and build trust with potential clients. While it might feel intimidating at first, with these tips and some practice, you’ll improve your Facebook Live speaking skills and start showing up with confidence and ease.
So, the next time you’re preparing for a Facebook Live, remember to prepare, practice, and engage—and most importantly, have fun with it! The more authentic and comfortable you are, the more your audience will connect with you.
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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Now it’s your turn! What’s been your biggest struggle when it comes to going live on Facebook? Drop a comment below or share your experience—I’d love to hear from you! 😊
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