20 Best Email Templates for Your Coaching Business
- kristinaserinn
- 2 days ago
- 14 min read
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Hey mama — grab your favorite mug, cozy up, and let’s chat. As a fellow mompreneur and coach myself, I know how chaotic life feels—even on the best days. Between balancing carpool lines, picky eaters, and the never-ending to-do list, carving out time to market your coaching business or send that follow-up email can feel impossible. But here’s the thing: one of the smartest, highest-leverage moves you can make is to nail your email system. Because while social media is fickle and algorithms shift, your email list is yours. It’s a direct line to your dream clients — the ones who already opted in to hear from you.
Today I want to share with you 20 Best Email Templates for Your Coaching Business — ready-to-customize, mom-to-mom friendly, and designed to save you time and book you clients. At the end, I’ll also softly share how my Lead Accelerator Program can walk you through exactly when, how, and why to use these templates — from my self-paced workbook, to group coaching, to 1:1 support — so you can pick the level that meets you where you are.
Let’s dive in.
Why Email Templates Are a Total Game-Changer for Women Coaches & Mompreneurs
Before we dive into templates, I want to underscore why this matters — especially for us mamas.
Save mental energy — As a mom, decision fatigue is real. Having pre-written templates means you don’t have to reinvent the wheel each time you email someone.
Stay consistent — One forgotten welcome email or follow-up could mean a lost client. Templates create seamless systems.
Build trust through consistency — A steady, value-filled email cadence nurtures the “know, like, trust” factor with your potential clients.
Scale with ease — When you have systems (templates), you can hand off tasks to a VA, an intern, or your future team.
Focus on your zone of genius — Coaching, creating content, being mom — not writing cold emails from scratch on a deadline.
In the world of email marketing for coaches, strategists always emphasize segmentation, automation, and personalization. (SendGrid) Templates don’t have to sound stiff or robotic — when you infuse your voice, story, and personal touch of your own mom-life, they can feel warm, conversational, and deeply resonant.
Structure & Strategy: Before You Send Any Template
Before you hit “send,” the first step is to ground your email efforts in strategy. Here are a few checkpoints:
Segment your list Not every email is a good fit for everyone. New subscribers, warm leads, existing clients — each group deserves slightly different messaging for effective communication. (SendGrid)
Map your client coaching journey What are the touchpoints from “just heard of you” → “curious subscriber” → “new clients” → “referrer”? That journey will guide when and why to use each template. (e.g., welcome, nurture, pitch, follow-up)Coaches frequently build “funnels” or sequences to systematize this process. (Luisa Zhou)
Personalize wins Even in a template, insert fields like [client's first name], [Their Goal], [Their Pain Point], or [Last Interaction]. It reminds the your target audience, “Yes, this was written for me.”
Use clear & compelling subject lines Your subject is the gatekeeper. Use keywords like “free,” “strategy,” “workshop,” “quick question,” or “your next step.” (But avoid clickbait — trust is everything.)
Include a singular, clear call-to-action (CTA) Don’t confuse your reader. Do you want them to book a call? Reply? Click to read a blog post? Pick one purpose of the email, and make it easy.
Track & iterate Monitor open rates, click-throughs, responses, and conversions. If something’s underperforming, the best way to improve is to tweak subject lines or offers.
Once you have those foundational pieces, the 20 email templates below will slot neatly into your system for business growth.
20 Email Templates You Can Use (Right Now)
Below I’m sharing 20 customizable professional email templates for various stages of your coaching process. Use them as-is or infuse a personalized approach with your personality, humor, and mom-life moments sprinkled in.
Tip: Copy each email body into your email marketing system (like ConvertKit, ActiveCampaign, Flodesk, etc.), tweak your branding, add merge tags, and you're off to the races.
# | Purpose | Template (you fill in the blanks) |
1 | Welcome / New Subscriber / Introductory Email | Subject: Welcome, [First Name]! Ready to dive in? Hi [First Name], I’m so thrilled you’re here! My name is [Your Name] — coach, fellow mom, and (sometimes) professional juggle expert. Here’s what you can expect: • Weekly tips, stories, and strategies to help you grow your coaching business • Occasional behind-the-scenes peeks into how I balance life as a mompreneur • First dibs on new programs, workshops, and opportunities In the meantime, grab your free gift here: [Lead Magnet / Resource Link]. (Consider it my “welcome hug” to your inbox.) Reply to this email and tell me — what’s your biggest struggle right now in your coaching biz? I’d love to know. With you, [Your Name] |
2 | Nurture / Getting to Know You | Subject: A little more about me (and your next step) Hey [First Name], Let me share a bit of my story — because I bet there are pieces you’ll relate to. Before I became a full-time coach, I was trying to juggle baby naps, side gigs, and still convincing myself I could grow a business that mattered. What changed? I prioritized small, consistent actions — like showing up in your inbox, even when things felt messy. I’m curious: where are you right now in your journey? (Just hit “reply” with a number or a word — I actually read these.) If you’re up for it, here’s a little something extra: [Link to blog / video / resource] You’ve got this. [Your Name] |
3 | Offer / Free Consultation Invite | Subject: Let’s chat: 20 minutes on me Hi [First Name], I believe that sometimes, all it takes is 20 minutes of clarity to change the trajectory of your business. That’s why I’d love to offer you a complimentary 20-minute clarity call (no strings attached). We can talk through: • What’s holding you back right now • What your next best action is • How you might get unstuck faster Just click here [Calendly / scheduler link] to pick a time that works best for you. I can’t wait to connect. Warmly, [Your Name] |
4 | Follow-up after consult coaching session / clarity phone call | Subject: Loved chatting (next steps) Hey [First Name], Thank you so much for your time today — I loved hearing your story, challenges, and vision. A quick recap of what stood out: → [Insert type of problem / Pain / obstacle] → [Desired outcome] → [Possible next step] If you’re ready, here are a few ways I can support you further: • Option A: [Offer / package name] • Option B: [Offer / package name] • Option C: [Offer / package name] (Pick the level that feels right — I’ll meet you there with your specific needs.) If you want to talk more before deciding, just hit reply and I’ll be here. To your success, [Your Name] |
5 | Mini training or free value email | Subject: Your 3-step framework to [desired outcome] Hey [First Name], Today I want to walk you through a quick 3-step framework to help you move toward [desired result] — even when you feel stuck. 1. [Step One + short explanation] 2. [Step Two + short explanation] 3. [Step Three + short explanation] If you try just one of these steps today, I promise it’ll shift something. Let me know which one resonates most with you. P.S. Want more help implementing? Let me know — I’m always happy to guide you 💛 [Your Name] |
6 | Engagement / Ask a question | Subject: Quick question for you Hi [First Name], I’m curious — what is your biggest hurdle right now when it comes to growing your coaching business? Is it: A. Getting consistent clients B. Nailing email or sales copy C. Tech overwhelm D. Feeling confident in your offers Hit “reply” with the letter (or better yet — tell me in your own words). I read every email. Let’s make your path easier. [Your Name] |
7 | Case study / testimonial story | Subject: How [Client Name] went from stuck → thriving Hey [First Name], I want to share a little story with you — about [Client First Name]. When she came to me, she was feeling: • Doubting her messaging • Scared to sell • Exhausted from juggling mom life + business Within [X weeks/months], she: • Landed [X clients or result] • Doubled her revenue • Finally started feeling confident in showing up Her biggest shift? She committed to doing the work consistently, even on messy days. If you see yourself in her story and want support, you’re not alone — I’m here. Cheers, [Your Name] |
8 | Invitation to webinar / workshop / free training | Subject: Join us for [webinar title] on [date] Hey [First Name], Ready to get unstuck around [pain point]? I’m hosting a free [webinar / workshop / training] called [Title] on [Date & Time]. In this session, you’ll walk away with: • 3 tangible strategies you can implement immediately • Real-time Q&A with me • A clear next step if you want more support Grab your spot here: [webinar registration link] (just save your seat — no cost, no pressure). Hope to see your name on the list! [Your Name] |
9 | Webinar reminder / last-call | Subject: Last chance to join [webinar title] Hey [First Name], Just a heads-up — doors are closing tonight for [webinar / workshop name] happening on [date/time]. If you’re ready to finally break through [pain point], this is your moment. Secure your seat here: [link] (Can’t wait to see you there!) [Your Name] |
10 | Pitch email / offer launch / coaching program | Subject: Doors are open: join me in [Program Name] Hey [First Name], If you’ve been hanging out on my list, you already know I’m passionate about helping mompreneurs and women coaches show up powerfully and profitably in your business. That’s why I’m thrilled to announce that doors are open for [Program Name]! What you’ll get: • Module 1: [Key outcome] • Module 2: [Key outcome] • Bonus: [Bonus name] • Support: [Group coaching / Q&A / 1:1 options] Here’s who this is for: • Women coaches ready to up-level • Mompreneurs juggling many hats • Anyone wanting clarity, confidence, and consistent clients If it feels like we’re a fit, click here to learn more and enroll: [sales page link] (I’ll be honest — this is one of my favorite offers I’ve ever created, and I believe in how much it can shift your business.) To your next level, [Your Name] |
11 | Enrollment deadline / last-call pitch | Subject: Final call — doors close tonight Hey [First Name], This is your friendly (but firm) reminder — doors to [Program Name] close tonight at [time]. If you’ve been sitting on the fence, now is the time to choose. Here’s why people join: • Because they want to feel supported • Because they’re tired of doing it alone • Because they see what’s possible on the other side If you have questions, just hit reply and I’ll answer them. Join here: [link] I’d love to welcome you inside. [Your Name] |
12 | Welcome to the program / onboarding new coaching clients | Subject: Welcome aboard! Next steps inside [Program Name] Hi [First Name], Yay — I’m so excited you’re here! Congratulations on saying “yes” to your next level. Here’s what happens next: 1. Log into the portal: [link / login details] 2. Add our kickoff call to your calendar: [date/time link] 3. Join our private group (optional but recommended): [group link] 4. Fill out this short questionnaire so I can meet you where you are: [link] If you hit any snags, reply to this email — my team and I are standing by. So glad you’re here, [Your Name] |
13 | Weekly / regular content / newsletter | Subject: This week’s favorite tip + story Hey [First Name], I hope your week is going well (or at least surviving — I feel you, mama!). Here’s something that made me pause this week: [short personal story or mom anecdote] And here’s one tip for business owners I’m loving lately: [Tip or mini-lesson] Question for you: what did you try this week in your business? How did it feel? Hit reply and let me know — I read these, and they help me create better content for you. With gratitude, [Your Name] |
14 | Mid-launch value / content snack | Subject: A quick win for you during this launch Hey [First Name], As we’re in the midst of the [Coaching Program Name] launch, I want to drop something valuable for you right now. Here is a quick win: [Mini training / checklist / worksheet] Implementing just one piece of this will help you move forward — especially if you've been feeling stuck. Want help? Just reply and tell me where you're stuck — I’ll respond. You’ve got this, [Your Name] |
15 | Cart close reminder / scarcity | Subject: Doors close in [X hours] ⏰ Hey [First Name], Just wanted to remind you — [Program Name] enrollment ends in [X hours]. If you’ve been on the fence, this is it. If you want in, now is the time. Join here: [link] I believe in you, [Your Name] |
16 | Post-launch wrap-up / gratitude | Subject: Thank you + what’s next Hey [First Name], I just want to pause and send a heartfelt thank-you. Whether you joined or cheered from the sidelines, I appreciate you. For those inside [Program Name] — welcome, welcome! I can’t wait to get started. For those who didn’t — no worries. I’ll continue sending value, tips, stories, and invitations. I know when the timing is right you will be ready to make positive changes, no matter your coaching niche. Meanwhile, here’s something you can implement today: [Actionable tip or resource] With gratitude, [Your Name] |
17 | Check-in / mid-program encouragement | Subject: How’s it going so far? Hey [First Name], 💖 We’re officially [X weeks/months] into [Program Name], and I just wanted to pause for a moment to check in with you. How are you feeling so far?✨ What’s been your biggest win lately — business or personal?✨ Any bumps in the road you want to talk through? I know how much life can pull us in a dozen directions (especially as moms running businesses!). That’s why I’m so proud of you for showing up, staying committed, and taking action — even when things feel messy. Here’s a quick reminder of something we talked about in Module [# or topic name]:
You’re making more progress than you probably realize, and I want you to celebrate that. 🎉 If there’s anything you need — clarity, feedback, or just a quick pep talk — hit reply and let me know. I’m here to support you every step of the way. You’ve got this, mama. Keep going — your next breakthrough is right around the corner. With so much love,[Your Name] |
18 | Feedback / testimonial request | Subject: Can I ask a favor? Hey [First Name], I hope you’re enjoying [Program Name]. If you have a moment, I’d love your feedback. Would you mind replying and telling me: 1. One thing you’ve loved so far 2. One area where you feel stuck 3. Anything you’d like more of Also — if you’re getting results, would you mind writing a short testimonial? Just 2–3 sentences about your experience so far. It helps others feel confident to say yes. Thank you for being here. With love, [Your Name] |
19 | Re-engagement / dormant subscriber | Subject: Still here? Let’s reconnect Hi [First Name], It’s been a while since I’ve seen you open an email, and I get it — life is busy (especially as a mom!). Just want to check in: is this still a space you want to be part of? If not, I understand. If yes — I’m committed to showing up with more stories, tips, and offers you’ll love. If you want to stay but tweak your email frequency, hit reply and tell me. Either way, thanks for being here. [Your Name] |
20 | Invitation to refer / affiliate or partner opportunity | Subject: Know someone who could use this? Hey [First Name], You know how much I love supporting women coaches and mompreneurs like you — helping you create more clarity, confidence, and clients with less chaos. 💫 And here’s the thing — I believe the best connections happen through word of mouth. So today, I wanted to personally invite you to become part of something special: my Client Referral Circle. If you know another woman who’s:💡 Struggling to find consistent clients💡 Feeling stuck with her marketing💡 Or simply ready to scale her coaching business …would you be open to introducing us?You can simply reply to this email with her name or forward this note to her directly with a quick, “Hey, I thought of you!” As a thank-you, when your referral joins my [Coaching Program], you’ll get a little surprise from me — something to celebrate your generosity and ripple effect of helping other women rise. 🌸 Let’s help more moms and coaches find freedom, systems, and flow — together. Thank you for being such a beautiful part of this community. I truly appreciate you! With gratitude and excitement,[Your Name] |
How to Use These Templates in Your Coaching Business
Here’s how to weave these templates into a real, working email system (without burning yourself out). From the first email of your warm up sequence to the last, grab the key points in each template and make them your own for your specific situation.
Build foundational funnels
• Welcome sequence: Use Template #1 + #2 + #5 + #6
• Lead magnet nurturing: #5, #2, #8
• Pitch/launch sequence: #8 → #9 → #10 → #11 → #15
• Post-launch & onboarding: #12 → #13 → #17 → #18
• Evergreen nurture & re-engagement: #13, #19, #14
• Referral/affiliate invitations: #20
Stagger your sends You don’t need to send aggressive email campaigns weekly forever. Mix in content, value, stories, and soft offers in between launches.
Repurpose your content If you teach a workshop or go on a live video, repurpose clips or takeaways into email content (e.g. in Template #13 “newsletter” or #14 “mid-launch content snack”).
Test & tweak Try subject line variations, use A/B testing for your pitch emails, and monitor which templates have the highest open and conversion rates.
Pick the level of support that fits you Some months, you have bandwidth to DIY. Other months, you crave support. I have used these same templates in my own business, and when I got stuck or overwhelmed — I leaned into help (because even coaches need coaches). I believe you deserve that too.
How the Lead Accelerator Program Supports You (Without Pressure)
Over the years, I have seen beautiful things happen when driven, heart-centered women get real support in their business — especially fellow moms who are already giving so much. That’s why I created the Lead Accelerator Program: a container to help you embed systems like the ones above, in a way that actually fits your life.
Here’s how the program works — and how you can choose the right level for your season:
🛠 Self-Paced Workbook Level
You get a workbook with 30 days of better questions to ask for content engagement. Plus 40 plug and play questions you can use today.
It’s perfect if you like working at your own pace, with structure and clarity.
👯♀️ Group Coaching Level
For those who want accountability, connection, and community. We'll meet for live sessions and have space to ask questions.
It’s ideal if you want support but still value connection with other mompreneurs.
🤝 1:1 Coaching / VIP Level
This is for you if you want fully hands-on support. We’ll audit your funnels, tailor the templates for your voice, map your email calendar for the year, and troubleshoot your launches side-by-side.
I’ll meet you exactly where you are, customizing every step to your schedule, business, and dreams.
No matter the level, the goal is the same: help you implement, simplify, and scale in a way that honors your life as a mom and a coach.
If you have ever felt stuck staring at a blank email editor, wondering what to say next, or frustrated by low open rates — this program is designed to get you unstuck and confident. When the doors open again, I’d love to walk alongside you. (If you're curious, check out all the different levels of support here — no pressure.)
Final Thoughts (and Mom-to-Mom Advice)
I know what it’s like to feel behind, overwhelmed, and torn between serving your clients and showing up for your kids. That’s precisely why systems like email templates exist — to free your mental bandwidth.
You don’t have to write a dazzling, perfect email every time. You just have to show up, be real, and give value. Because at the end of the day, I know you're the kind of person that is going to take action in your business, no matter what. Use these 20 templates as your backbone, sprinkle in your heart, tweak them for your voice, and watch as your engagement and bookings grow.
And if you ever want accountability, clarity, or a roadmap to lean into, know that my Lead Accelerator Program is here for you — whether you want to go through it at your own pace, build community in a group, or work one-on-one.
You’ve got a fierce purpose, mama. Build your legacy — one well-crafted email at a time. 💕