20 Best Email Templates for Your Coaching Business

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Purpose

Template (you fill in the blanks)

1

Welcome / New Subscriber / Introductory Email

Subject: Welcome, [First Name]! Ready to dive in?  Hi [First Name],  I’m so thrilled you’re here! My name is [Your Name] — coach, fellow mom, and (sometimes) professional juggle expert.  Here’s what you can expect:  • Weekly tips, stories, and strategies to help you grow your coaching business  • Occasional behind-the-scenes peeks into how I balance life as a mompreneur  • First dibs on new programs, workshops, and opportunities  In the meantime, grab your free gift here: [Lead Magnet / Resource Link]. (Consider it my “welcome hug” to your inbox.)  Reply to this email and tell me — what’s your biggest struggle right now in your coaching biz? I’d love to know.  With you,  [Your Name]

2

Nurture / Getting to Know You

Subject: A little more about me (and your next step)  Hey [First Name],  Let me share a bit of my story — because I bet there are pieces you’ll relate to. Before I became a full-time coach, I was trying to juggle baby naps, side gigs, and still convincing myself I could grow a business that mattered.  What changed? I prioritized small, consistent actions — like showing up in your inbox, even when things felt messy.  I’m curious: where are you right now in your journey? (Just hit “reply” with a number or a word — I actually read these.)  If you’re up for it, here’s a little something extra: [Link to blog / video / resource]  You’ve got this.  [Your Name]

3

Offer / Free Consultation Invite

Subject: Let’s chat: 20 minutes on me  Hi [First Name],  I believe that sometimes, all it takes is 20 minutes of clarity to change the trajectory of your business. That’s why I’d love to offer you a complimentary 20-minute clarity call (no strings attached).  We can talk through:  • What’s holding you back right now  • What your next best action is  • How you might get unstuck faster  Just click here [Calendly / scheduler link] to pick a time that works best for you.  I can’t wait to connect.  Warmly,  [Your Name]

4

Follow-up after consult coaching session / clarity phone call

Subject: Loved chatting (next steps)  Hey [First Name],  Thank you so much for your time today — I loved hearing your story, challenges, and vision.  A quick recap of what stood out:  → [Insert type of problem / Pain / obstacle]  → [Desired outcome]  → [Possible next step]  If you’re ready, here are a few ways I can support you further:  • Option A: [Offer / package name]  • Option B: [Offer / package name]  • Option C: [Offer / package name]  (Pick the level that feels right — I’ll meet you there with your specific needs.)  If you want to talk more before deciding, just hit reply and I’ll be here.  To your success,  [Your Name]

5

Mini training or free value email

Subject: Your 3-step framework to [desired outcome]  Hey [First Name],  Today I want to walk you through a quick 3-step framework to help you move toward [desired result] — even when you feel stuck.  1. [Step One + short explanation]  2. [Step Two + short explanation]  3. [Step Three + short explanation]  If you try just one of these steps today, I promise it’ll shift something. Let me know which one resonates most with you.  P.S. Want more help implementing? Let me know — I’m always happy to guide you 💛  [Your Name]

6

Engagement / Ask a question

Subject: Quick question for you  Hi [First Name],  I’m curious — what is your biggest hurdle right now when it comes to growing your coaching business?  Is it:  A. Getting consistent clients  B. Nailing email or sales copy  C. Tech overwhelm  D. Feeling confident in your offers  Hit “reply” with the letter (or better yet — tell me in your own words). I read every email.  Let’s make your path easier.  [Your Name]

7

Case study / testimonial story

Subject: How [Client Name] went from stuck → thriving  Hey [First Name],  I want to share a little story with you — about [Client First Name]. When she came to me, she was feeling:  • Doubting her messaging  • Scared to sell  • Exhausted from juggling mom life + business  Within [X weeks/months], she:  • Landed [X clients or result]  • Doubled her revenue  • Finally started feeling confident in showing up  Her biggest shift? She committed to doing the work consistently, even on messy days.  If you see yourself in her story and want support, you’re not alone — I’m here.  Cheers,  [Your Name]

8

Invitation to webinar / workshop / free training

Subject: Join us for [webinar title] on [date]  Hey [First Name],  Ready to get unstuck around [pain point]? I’m hosting a free [webinar / workshop / training] called [Title] on [Date & Time].  In this session, you’ll walk away with:  • 3 tangible strategies you can implement immediately  • Real-time Q&A with me  • A clear next step if you want more support  Grab your spot here: [webinar registration link] (just save your seat — no cost, no pressure).  Hope to see your name on the list!  [Your Name]

9

Webinar reminder / last-call

Subject: Last chance to join [webinar title]  Hey [First Name],  Just a heads-up — doors are closing tonight for [webinar / workshop name] happening on [date/time].  If you’re ready to finally break through [pain point], this is your moment.  Secure your seat here: [link]  (Can’t wait to see you there!)  [Your Name]

10

Pitch email / offer launch / coaching program

Subject: Doors are open: join me in [Program Name]  Hey [First Name],  If you’ve been hanging out on my list, you already know I’m passionate about helping mompreneurs and women coaches show up powerfully and profitably in your business.  That’s why I’m thrilled to announce that doors are open for [Program Name]!  What you’ll get:  • Module 1: [Key outcome]  • Module 2: [Key outcome]  • Bonus: [Bonus name]  • Support: [Group coaching / Q&A / 1:1 options]  Here’s who this is for:  • Women coaches ready to up-level  • Mompreneurs juggling many hats  • Anyone wanting clarity, confidence, and consistent clients  If it feels like we’re a fit, click here to learn more and enroll: [sales page link]  (I’ll be honest — this is one of my favorite offers I’ve ever created, and I believe in how much it can shift your business.)  To your next level,  [Your Name]

11

Enrollment deadline / last-call pitch

Subject: Final call — doors close tonight  Hey [First Name],  This is your friendly (but firm) reminder — doors to [Program Name] close tonight at [time].  If you’ve been sitting on the fence, now is the time to choose.  Here’s why people join:  • Because they want to feel supported  • Because they’re tired of doing it alone  • Because they see what’s possible on the other side  If you have questions, just hit reply and I’ll answer them.  Join here: [link]  I’d love to welcome you inside.  [Your Name]

12

Welcome to the program / onboarding new coaching clients

Subject: Welcome aboard! Next steps inside [Program Name]  Hi [First Name],  Yay — I’m so excited you’re here! Congratulations on saying “yes” to your next level.  Here’s what happens next:  1. Log into the portal: [link / login details]  2. Add our kickoff call to your calendar: [date/time link]  3. Join our private group (optional but recommended): [group link]  4. Fill out this short questionnaire so I can meet you where you are: [link]  If you hit any snags, reply to this email — my team and I are standing by.  So glad you’re here,  [Your Name]

13

Weekly / regular content / newsletter

Subject: This week’s favorite tip + story  Hey [First Name],  I hope your week is going well (or at least surviving — I feel you, mama!).  Here’s something that made me pause this week: [short personal story or mom anecdote]  And here’s one tip for business owners I’m loving lately: [Tip or mini-lesson]  Question for you: what did you try this week in your business? How did it feel? Hit reply and let me know — I read these, and they help me create better content for you.  With gratitude,  [Your Name]

14

Mid-launch value / content snack

Subject: A quick win for you during this launch  Hey [First Name],  As we’re in the midst of the [Coaching Program Name] launch, I want to drop something valuable for you right now.  Here is a quick win: [Mini training / checklist / worksheet]  Implementing just one piece of this will help you move forward — especially if you've been feeling stuck.  Want help? Just reply and tell me where you're stuck — I’ll respond.  You’ve got this,  [Your Name]

15

Cart close reminder / scarcity

Subject: Doors close in [X hours] ⏰  Hey [First Name],  Just wanted to remind you — [Program Name] enrollment ends in [X hours].  If you’ve been on the fence, this is it. If you want in, now is the time.  Join here: [link]  I believe in you,  [Your Name]

16

Post-launch wrap-up / gratitude

Subject: Thank you + what’s next  Hey [First Name],  I just want to pause and send a heartfelt thank-you. Whether you joined or cheered from the sidelines, I appreciate you.  For those inside [Program Name] — welcome, welcome! I can’t wait to get started.  For those who didn’t — no worries. I’ll continue sending value, tips, stories, and invitations. I know when the timing is right you will be ready to make positive changes, no matter your coaching niche.  Meanwhile, here’s something you can implement today: [Actionable tip or resource]  With gratitude,  [Your Name]

17

Check-in / mid-program encouragement

Subject: How’s it going so far? 

Hey [First Name], 💖

We’re officially [X weeks/months] into [Program Name], and I just wanted to pause for a moment to check in with you.

How are you feeling so far?✨ What’s been your biggest win lately — business or personal?✨ Any bumps in the road you want to talk through?

I know how much life can pull us in a dozen directions (especially as moms running businesses!). That’s why I’m so proud of you for showing up, staying committed, and taking action — even when things feel messy.

Here’s a quick reminder of something we talked about in Module [# or topic name]:

You’re making more progress than you probably realize, and I want you to celebrate that. 🎉

If there’s anything you need — clarity, feedback, or just a quick pep talk — hit reply and let me know. I’m here to support you every step of the way.

You’ve got this, mama. Keep going — your next breakthrough is right around the corner.

With so much love,[Your Name]

18

Feedback / testimonial request

Subject: Can I ask a favor?  Hey [First Name],  I hope you’re enjoying [Program Name]. If you have a moment, I’d love your feedback.  Would you mind replying and telling me:  1. One thing you’ve loved so far  2. One area where you feel stuck  3. Anything you’d like more of  Also — if you’re getting results, would you mind writing a short testimonial? Just 2–3 sentences about your experience so far. It helps others feel confident to say yes.  Thank you for being here.  With love,  [Your Name]

19

Re-engagement / dormant subscriber

Subject: Still here? Let’s reconnect  Hi [First Name],  It’s been a while since I’ve seen you open an email, and I get it — life is busy (especially as a mom!).  Just want to check in: is this still a space you want to be part of? If not, I understand. If yes — I’m committed to showing up with more stories, tips, and offers you’ll love.  If you want to stay but tweak your email frequency, hit reply and tell me.  Either way, thanks for being here.  [Your Name]

20

Invitation to refer / affiliate or partner opportunity

Subject: Know someone who could use this?

Hey [First Name],

You know how much I love supporting women coaches and mompreneurs like you — helping you create more clarity, confidence, and clients with less chaos. 💫

And here’s the thing — I believe the best connections happen through word of mouth. So today, I wanted to personally invite you to become part of something special: my Client Referral Circle.

If you know another woman who’s:💡 Struggling to find consistent clients💡 Feeling stuck with her marketing💡 Or simply ready to scale her coaching business

…would you be open to introducing us?You can simply reply to this email with her name or forward this note to her directly with a quick, “Hey, I thought of you!”

As a thank-you, when your referral joins my [Coaching Program], you’ll get a little surprise from me — something to celebrate your generosity and ripple effect of helping other women rise. 🌸

Let’s help more moms and coaches find freedom, systems, and flow — together.

Thank you for being such a beautiful part of this community. I truly appreciate you!

With gratitude and excitement,[Your Name]​