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31 Spooktacular Halloween Marketing Ideas for Mompreneurs

Writer's picture: kristinaserinnkristinaserinn

Updated: Oct 22, 2024

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halloween marketing ideas for mompreneurs

Hey, fabulous mompreneurs! Halloween is just around the corner, and there’s something about this season that’s simply magical for business. 🎃 The Halloween season is full of opportunities for creative marketing ideas, unique promotions, and the chance to add a spooky twist to your brand awareness. Whether you’re running an online shop, coaching business, or mom-focused brand, there are so many ways to get in on the Halloween fun!


From social media to your website, let’s dive into 31 Halloween marketing ideas to help you captivate your target audience, grow your community, and (yes!) boost your sales. Let’s make Halloween a boo-tifully successful time for your business!



1. Run a Spooktacular Giveaway 🎁

   Kick off the Halloween season with a themed giveaway! Offer a Halloween-related prize, gift card or something from your business that resonates with the holiday season. Announce the giveaway on all your social media platforms, website, and email list to maximize participation!


trick or treat halloween marketing tips

2. Create a “Trick or Treat” Offer 👻

   Let your audience choose between a “trick” (something free and fun, like a download) or a “treat” (a discount on a product or service). It’s an engaging way to add Halloween spirit to your business and attract new customers.


3. Host a Halloween-Themed Flash Sale 💸

   Pick a day to run a limited-time offer or Halloween sale on select products or services. Use Halloween puns like “Flash Fright Sale” or “Spooky Season Savings” to create a sense of urgency and reach a wider audience.


4. Spooky Social Media Takeover 👀

   Dress up your social media channels for Halloween with spooky graphics, filters, and themed posts. Check Canva for cute templates and Halloween marketing campaigns.  If you’re into it, you could even change your profile pic or cover photo to a Halloween version of your brand logo.


halloween season social media marketing

5. Halloween Countdown Challenge 🎃

   Engage your audience with a Halloween countdown by sharing a tip, fun fact, or themed post each day leading up to October 31st. Challenges are fun, interactive, and encourage repeat engagement. It's the perfect time to have some fun with your Halloween promotions.




6. Halloween-Themed Freebie 🎃

   Offer a downloadable freebie with a Halloween twist, like a themed checklist, planner, or coloring pages. It’s a great way to provide value while growing your email list! You can even create a new Halloween theme landing page to promote your new freebie. This is my favorite marketing strategy because you are providing value in return for their contact information and email addresses. 


halloween promotions social media channels

7. DIY Halloween Costumes for Kids 🧵

   If you’re in a mom-centered niche, create content around easy DIY costume ideas for kids. Share on your blog posts or as a social media campaign to give your followers some helpful and shareable content. This is a great opportunity to create a freebie from these tips in a cute downloadable printable and add it to your email campaigns.


8. Go Live with Halloween Tips and Tricks 🎥

   Hop on Facebook Live or Instagram to share Halloween-themed tips. Whether it’s about decorating for a Halloween party, running a business during the holidays, or managing family time, a live session is a great way to connect with your community.


9. Spooky Email Subject Line 💌

   Use Halloween-inspired email subject lines like “Don’t Ghost These Savings!” or “Are You Ready for a Spooky Good Deal?” to boost open rates and keep things festive. Ask Chat-GPT to give you some SEO-rich spooky themed email headlines for new ideas.


halloween costumes blog posts

10. Host a Virtual Costume Contest 🕸️

   Invite your audience to join a costume contest by posting photos of themselves or their kids dressed up. You can offer a small prize or discount to your online store for the most creative costume, which encourages engagement and brings your community together.





11. Curated Halloween Playlists on Spotify 🎶

   Create a “Mompreneur Spooky Vibes” playlist with fun, Halloween-inspired songs to help other moms get in the spirit. Share it on social media, in your newsletter, or directly with your audience.


12. Halloween-Themed Products and Bundles 🎁

   Bundle your products or services together as a “Trick or Treat Bundle” at a discounted price. It’s a great time to offer value while encouraging more significant purchases.


13. Offer a Halloween-Themed Workshop or Webinar 🎓

   Host a Halloween event like a pumpkin-themed workshop or webinar related to your niche. For example, “Scaring Away Your Money Blocks” or “Spooky Secrets for Losing Weight.”





14. Halloween Discount Codes 🧛

   Create discount codes with Halloween-inspired names like “SPOOKY” or “BOO” to make shopping fun for your audience. 


15. Add Halloween-Themed Visuals to Your Website 🕸️

   Deck out your home page with Halloween-themed graphics, banners, or pop-ups. You can add little bats, pumpkins, or spooky fonts to set the tone for the season.



16. Create a “Monster Meditation Tips” Blog Post 💻

   Write a blog post with some spooky spin on your coaching business, like “Monster Mindset Mistakes” or “Beware of These Health & Wellness Blunders.” It’s both informative and seasonally fun to attract a broader customer base!


spooky season marketing strategy

17. Spooky Storytelling on Instagram Stories 📱

   Use Instagram Stories to share Halloween-themed spooky stories or facts about your business, products, or personal anecdotes. Use polls, quizzes, or countdowns to make it interactive. Check Tiktok for trending sounds to use or lip sync in your video.


18. Create Halloween Recipe Content 🧙

   If you have a mom audience, share fun, easy Halloween recipes for families. Think monster snacks, pumpkin treats, and spooky dinners. This is the perfect content to share across social platforms or on a blog, especially right before Halloween night.


19. Dress Up Your Products 👗

   If you’re selling physical products, dress them up for Halloween and showcase them in themed photos. For example, wrap your products in Halloween packaging or add a spooky spirit touch to your packaging.


facebook group mompreneurs to millionaires

20. Offer a Halloween-Themed Consultation or Audit 🎃

   If you offer services, make it spooky! Advertise a limited-time “Spooky Wellness Audit” or “Scary Good Mindset Consultation.”


21. Interactive Halloween Polls and Quizzes 🎃

   People love participating in quizzes and polls! Create ones like, “Which Halloween Movie Describes Your Business?” or “What Spooky Character Are You?” to keep things light and engaging. Everyone is so willing to give their opinion on a fun fall "This or That" or vote on judging a pumpkin carving contest.


22. Create “Ghouls of Success” Case Studies 📈

   Share some of your business success stories as “Ghouls of Success.” It’s a fun way to share case studies or testimonials with a spooky twist, showing your audience how your business makes an impact.


23. Share Halloween Decoration Ideas 🎨

   Nothing encourages Halloween spending like home decor! Share easy DIY decoration ideas on social media or your blog. Moms, especially, love fun, affordable ways to decorate their homes for Halloween. Cross-promote with some local businesses to help other coaches find the best deals in town.


halloween theme email marketing

24. “Frightening Facts” About Your Industry 👻

   Add a spooky twist to industry insights or statistics by sharing “Frightening Facts” in your niche. It’s a playful way to educate and engage on your next social media posts or exclusive article. 


25. Partner with Other Mompreneurs for a Halloween Bundle 🤝

   Team up with other mompreneurs to create a Halloween bundle featuring multiple products or services. This can expose your brand to a broader audience while offering your followers something valuable.


26. Offer a Halloween Printable for Kids 🎃

   Offer Halloween-themed printables, like coloring sheets, activity pages, or even a mini book of Halloween games. Create a scavenger hunt for the most common candies or costumes to find or count on Halloween night. This is a fun way to engage the moms in your audience, especially those with younger children.


halloween promotions online store

27. Feature a Halloween Customer Testimonial 🕸️

   Ask one of your customers to share a spooky story about how your product or service “saved” them in a pinch. Share it as a fun Halloween testimonial with a spooky twist.


28. Do a Spooky Book Giveaway 📚

   Do a book giveaway for Halloween with titles moms love. You can also mix in business-related books, maybe even a “Monster Mindset Must-Reads” bundle for your audience as a free gift.


29. Encourage User-Generated Content with a Halloween Twist 📷

   Ask your audience to share photos of their Halloween celebrations or how they use your products during the season. Use a unique hashtag to gather entries and boost engagement.


halloween marketing ideas for mompreneurs

30. Create a Halloween Pinterest Board 🖼️

   Make a Halloween-themed Pinterest board with ideas, recipes, costume inspo, and DIY tips. This can drive traffic to your website if you have related pins that link back to your content.


31. Create a Halloween-Inspired Quiz for Lead Generation 💌

   Set up a Halloween-themed quiz like “What’s Your Halloween Business Persona?” to collect leads. Quizzes are highly engaging and an excellent way to grow your email list.





Wrapping Up: Embrace the Magic of Halloween Marketing Ideas for Your Business 🎃


So there you have it, 31 ways to make your Halloween season spooktacular! Halloween is all about fun, mystery, and a touch of the unexpected—so don’t be afraid to show off your creative side and bring some seasonal flair this spooky season to your business.


halloween-themed products and services

Remember, the key to successful holiday marketing is to stay authentic, stay on brand, and (most importantly) have fun! Halloween is the perfect excuse to play around, engage your audience in new ways, and show a bit more of your personality as a mompreneur.


Happy Halloween, and may your season be filled with more treats than tricks! 🎃👻


Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.



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Now it’s your turn! What’s your favorite Halloween marketing idea? Drop a comment below —I’d love to hear from you! 😊


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spooktacular halloween marketing ideas for mompreneurs


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1 Comment


chloephillips29
Oct 29, 2024

Great ideas!

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