How to Add Your Coaching Link to TikTok
- kristinaserinn
- Jan 31
- 8 min read
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(and Get Clients as a Woman Coach or Mompreneur)
If you’re a woman coach or mompreneur using TikTok and thinking, “Okay, but how do I turn TikTok videos into actual paying clients?” this post is for you.
Because views are cute—but website traffic, potential clients, and paid offers are better.
TikTok is one of the best social media platforms right now for business owners, content creators, and coaches who want more visibility without spending all day online. But the real magic happens when you know how to add a clickable link to your TikTok profile the right way.
In this step-by-step guide, I’ll show you:
How to add a TikTok bio link (the easy way)
Which account type you need
The best ways to use your TikTok link to attract potential customers
Common issues women coaches run into (and how to fix them)
How to turn TikTok followers into clients using community and connection
This is coming from a mom who runs a business between school pickup, coffee refills, and real life—so let’s keep it simple, doable, and effective.
Why TikTok Works So Well for Women Coaches and Mompreneurs
TikTok isn’t just another social network—it’s a discovery engine with active users searching for answers, inspiration, and experts they trust.
Unlike other social platforms:
You don’t need a massive following
TikTok content gets shown to new people daily
Your personality builds brand identity quickly
Short videos drive most traffic fast
And when you use TikTok as part of a bigger TikTok strategy—combined with your personal website, email list, or community—it can make a big difference in your online presence.
(If you’re also using Instagram or Pinterest, you’ll love my other posts on a cross-platform approach to lead generation for coaches)
Step 1: Choose the Right TikTok Account Type
Before you can add a clickable bio link, you need the correct TikTok account.
TikTok offers three account types:
Personal account
Creator account
TikTok business account
For women coaches and service-based business owners, a TikTok business account is the easiest way to unlock a clickable URL in your bio section. Otherwise you have to reach 1k followers for a personal or creator account before you can add a clickable link in your bio.
How to switch your account:
Open the TikTok app on your mobile device
Tap your profile icon in the bottom right corner of the screen
Tap the ☰ menu in the top right corner
Tap Settings and privacy
Tap Account
Tap Switch to Business Account
This step gives you complete control over your TikTok profile, access to analytics, and the ability to add a website link.
Step 2: How to Add a Clickable Link to Your TikTok Profile
Once your account type is set, adding your TikTok link is a simple way to start driving website traffic.
Step-by-step guide:
Go to your TikTok profile page
Tap Edit profile (right under your profile picture)
Look for the website field
Paste your direct link
Save your changes
That’s it—you now have a clickable bio link visible to all your TikTok followers.
But here’s where many coaches get stuck…
What Link Should You Add to TikTok? (This Matters)
The biggest mistake I see women coaches make is linking straight to:
A product page
An online store
A sales page
A product launch page
While that sounds logical, TikTok is a top-of-funnel platform. Most people are discovering you for the first time through TikTok videos.
A better way?
Send them somewhere that builds trust.
The Best TikTok Bio Link Options for Coaches
Here are the best practices I recommend for better results:
High-converting TikTok link ideas:
A Facebook Group or private community (my favorite option, see below)
A free training or YouTube video
A custom landing page with special offers
A lead magnet (guide, checklist, planner)
This is a great way to warm up potential clients before you sell.
Why Community Is Still More Important Than Content
If you’ve been posting TikTok content after TikTok content and wondering why your coaching link isn’t converting into clients, you’re not alone. TikTok content alone is great for visibility—but community and relationships drive conversions and sales in ways content just can’t.
Think of content as the door opener—it brings people in. But community is the relationship builder that turns strangers into loyal clients.
Let’s break down why community matters more than content alone, especially for women coaches and mompreneurs like you.
1️⃣ People Buy from People They Trust
A great social media post might get likes and views, but it doesn’t create emotional connection the way a community does. Human connection—feeling seen, understood, and supported—is what actually influences buying decisions.
These realities aren’t just “mom intuition” — they’re backed by data:
Brands with active online communities experience 53% higher customer retention rates than those without because loyal members stick around and keep buying over time. (Amra and Elma LLC)
Community members convert at 2.7× higher rates when exposed to the same offers as regular traffic. (Popular Pays)
Community-led customers spend around 24% more per purchase, and members convert faster than typical leads. (Marketing LTB -)
This tells you something huge:👉 Engagement is great… but loyal engagement within a community is what spurs actual revenue.
2️⃣ Communities Boost Loyalty, Retention, and Conversion
Every piece of content you create is a momentary touchpoint. But a community is an ongoing relationship.
Here’s what real-world data shows:
✔ 58% of companies say community members convert faster than typical leads. (Marketing LTB -)
✔ Communities increase customer retention by 40%, which means more repeat purchases over time. (Marketing LTB -)
✔ 72% of branded communities report an increase in website traffic, often because members share links and interact more. (Higher Logic)
So yes — social media content brings people to your TikTok profile and gives them a first impression…But community gives them a reason to stay, keep engaging, and ultimately say “yes” to your coaching offers.
3️⃣ Content Alone Doesn’t Create the Support People Crave
We all know that humans are social creatures — we want connection, belonging, and a place to be heard. That’s exactly what communities provide.
According to research:
98% of people in online communities say they feel a sense of belonging, and
59% use those communities to solve problems and make purchase decisions. (Gitnux)
That’s huge for coaches — those are your ideal clients coming to you with problems they want solved.
The Baller Move: Take TikTok Followers From the Feed → Into Real Conversations
Posting TikTok videos gets you noticed. But if you want clients and real sales, the real strategy isn’t more content… it’s relationship building.
Here’s how you do it:
🛠️ Step-by-Step: Move TikTok Followers Into Your Community
Create a TikTok video that solves a tiny piece of a bigger coaching problem
Example: “If you’re posting but not signing clients, here’s why…”
This draws in people ready to relate.
Use a verbal CTA inviting people to DM you
Example: “DM me yes for a free tool or invite.”
This starts a two-way conversation, not a one-way push.
Respond personally to inbound DMs
This is where connection sparks.
Ask a question like: “What’s your biggest challenge right now?”
Invite them into your community
Your Facebook Group becomes the next step.
Say something like: “I’d love to support you in my Facebook group—everyone’s sharing wins, tips, and support. Want the link?”
This humble move—going from public content to private conversation—is one of the best ways to build trust and convert interest into clients.
Because when someone feels personally seen…👉 They’re way more likely to book a call, purchase your coaching, or join a paid program.
Why This Works Better Than Content Alone
📌 Content attracts attention. Community creates connection.
📌 A Facebook group keeps people engaged longer than a TikTok scroll.
📌 Personal messaging builds trust faster than passive content.
📌 People who feel connected spend more and stay longer.
Look at the numbers again:
✔ Community participation increases conversion and loyalty. (Higher Logic)
✔ Community members help spread word-of-mouth — the most trusted form of influence (92% trust word-of-mouth over ads). (Wikipedia)
✔ And community-based customers convert faster and spend more. (Marketing LTB -)
That’s not random — that’s human psychology in action.
The Takeaway: Content Gets Eyes… Community Gets Clients
Here’s how most coaches treat TikTok:
✔ They post videos
✔ They say “link in bio”
✔ They wait for clients who might never click
But the real path to clients isn’t just a TikTok link — it’s what happens after someone clicks that link.
You want them to:
✨ Feel seen
✨ Feel supported
✨ Feel like they belong
✨ See you as a trusted guide
…and that’s why community converts better than content alone.
So whether you’re sending followers to:
👉 a Facebook group
👉 a private chat
👉 a custom bio landing page
👉 a lead magnet
👉 a coaching DM conversation
…make your moves with connection in mind.
That’s where the magic happens.
Should You Use a Link-in-Bio Tool?
You’ll often hear about third-party tools like:
Linktree
Stan Store
Beacons
Custom bio page builders
URL shortener tools
These can be helpful if you:
Have affiliate links
Promote affiliate pages
Share YouTube channel content
Have multiple social links
Run an online shop or online store
But remember: TikTok only gives you one place for a clickable link.
Sometimes the easiest way is a single page custom landing page on your personal website—especially if you want full brand identity control.
Step 3: Optimize Your TikTok Bio for Clicks
Your TikTok bio section should quickly tell people:
Who you help
What problem you solve
What to do next
Example TikTok bio for women coaches:
Helping women coaches get clients without burnout Community over content🎁 Free training below ⬇️
Avoid:
Plain text quotes
No CTA
Confusing messaging
Too many emojis
Listing every social profile
Your social media bios should draw attention, not distract.
How to Tell People to Click Your TikTok Link (Without Being Salesy)
TikTok converts through conversation, not constant selling.
Here are the best ways to naturally drive clicks:
Use verbal CTAs in TikTok videos
“I teach this inside my free group—link in bio”
“Grab the free tools I mention—bio link”
“Next step is in my TikTok bio link”
Use text on screen
TikTok - make it obvious. People scroll fast.
Pin a video
Pin a video explaining what your link is and who it’s for.
Content Ideas That Send People to Your TikTok Link
Here are TikTok content ideas that consistently work for coaches:
1. Educational TikTok Content
Teach something quick and useful.
End with:
“I go deeper in the free training linked in my bio.”
2. Storytelling Videos
Share your journey as a mompreneur.
CTA:
“If you want my system, it’s in my bio.”
3. Community Invitation Videos
Invite people into connection.
CTA:
“Join us—it’s linked in my TikTok profile.”
Common Issues Coaches Run Into with TikTok Links
Let’s troubleshoot real quick:
Common issues:
Website field not showing (wrong account type)
Link not clickable (needs full URL)
Sending cold traffic to a product page
No follow-up system
No clear next step
TikTok is not just about visibility—it’s about relationships.
How TikTok Fits Into Your Bigger Marketing System
TikTok works best when paired with:
Email marketing
Facebook Groups
Blogs
Pinterest
YouTube channel
Other social media accounts
Example flow: TikTok → bio landing page → community → conversation → client
That’s how you turn TikTok followers into potential customers.
If you want help building this system, check out my Lead Accelerator coaching program.
Final Thoughts: Your TikTok Link Is a Door—Not a Billboard
Your TikTok link isn’t just a clickable URL—it’s an invitation.
You don’t need:
A global brand
A huge audience
Fancy tools
A viral video
You need:
✔️ Clear messaging
✔️ Simple steps
✔️ One strong next step
✔️ A community-first mindset
Add your coaching link to TikTok the right way, and you’ll stop posting just for views—and start posting for clients.
And yes…the link really is in my bio 😉