How to Post Videos on Pinterest for Mompreneurs
- kristinaserinn
- Jul 17
- 7 min read
Updated: Jul 31
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A Simple Strategy for Lead Generation & High Ticket Sales
Hey mama, let’s talk Pinterest and why it’s not just for DIY recipes or toddler crafts anymore (though those are still gold ✨). If you’re a mompreneur ready to attract high ticket clients and grow your email list, it’s time to unlock the magic of video marketing on Pinterest.
Yes, you can post videos on Pinterest, and yes — it’s a total game-changer for lead generation and scaling your coaching or service-based business.
If you’ve been wondering how to use Pinterest to grow your brand without dancing on TikTok or stressing over Instagram trends, this blog is for you. Let's walk through how to post videos on Pinterest, how to optimize them for high ticket sales, and how you, as a busy mompreneur, can use this platform as part of your daily visibility strategy without burnout.
Why Pinterest Video Pins Matter for Women in Business
Before we jump into the “how,” let’s talk about the “why.”
Pinterest is not just a social platform. It’s a visual search engine where people go to discover, plan, and purchase. According to Pinterest’s own data, video pins are 3x more likely to drive conversions than static images.
For women in business, especially mompreneurs juggling nap schedules and Zoom calls, that means:
Less time explaining yourself
More passive exposure to high-intent leads
An evergreen system that works while you’re off the clock
When done right, Pinterest video clips can drive qualified leads to your website, build your email list, and even book high ticket sales calls—without paying for ads.
What Kinds of Videos Work Best on Pinterest for Mompreneurs?
There’s no need to overthink this, mama! Pinterest isn’t looking for a polished YouTube video. Short, snappy, and value-packed videos are what do well.
Here are 5 Pinterest video ideas that convert:
1. Quick Tips & How-To’s
Think 15-60 second reels explaining one key part of your method. Use your mobile device to give a step-by-step tutorial of something related to your offer.
Example: “3 Things to Say on a Sales Call to Close High Ticket Clients”
2. Behind-the-Scenes of Your Business
Show your workspace, planning process, or even how you organize your day as a mompreneur. These videos are a great way for content creators to shoot a bunch of B roll type videos all at once and then use them in multiple videos at a later date with voiceover or captions.
3. Client Testimonials
Ask clients to record short vertical videos or use Canva to animate a quote as text overlays on a branded background.
4. Mini Trainings or Mindset Pep Talks
Repurpose your Instagram Lives or Zoom trainings into short segments as a single video.
5. Lead Magnet Teasers
Show a flip-through or sneak peek of your freebie. End with a clear CTA to click the link and download.
✨Pro Tip: Always include captions — 85% of users scroll Pinterest with the sound OFF.
How to Post Videos on Pinterest: Step-by-Step
If you're wondering, “Can I really post videos to Pinterest?” — YES. And it’s easier than you think. Use the following steps:
✅ Step 1: Convert Your Pinterest Personal Account to a Business Profile
If you haven’t already, switch to a Pinterest Business Account — it’s free and gives you access to analytics.
✅ Step 2: Prepare Your Video
Your video format should be:
MP4 or MOV file type
Vertical or square (2:3 aspect ratio works best)
4 to 60 seconds long
Under 2GB
Branded with your logo, colors, and fonts
You can create Pinterest-ready videos easily using Canva, CapCut, or even your Instagram Reels downloads.
✅ Step 3: Upload Your Video to Pinterest
Go to your Pinterest business account.(It is easier using the Pinterest app on your mobile device).
Click “Create” → “Create Pin.”
Upload your video file.
Choose an eye-catching cover image (You can drag this to a place in your video that looks good for a cover or Canva thumbnails are great for this).
Write your Pin title with SEO-rich relevant keywords (check the Pinterest search bar for suggested keyword phrases).
Write your Pin description using searchable phrases your dream clients are typing, like “how to book coaching clients from Pinterest” or “lead generation for women in business.”
Add a destination link — this should go to your lead magnet, sales page, blog, or even your Facebook Group. This is the most valuable information and what makes Pinterest such a powerful tool. Each and every pin can (and should) have a URL to click and drive traffic where you want your audience to go.
Choose a relevant board (I always suggest having one main branded board for all your product pins).
Hit publish or schedule it.
🎯 Don’t forget to enable “Allow people to comment” — Pinterest loves engagement!
How Pinterest Videos Help With Lead Generation
Let’s connect the dots. Here’s how your Pinterest marketing strategy becomes a lead gen funnel:
Your Video Pin shows up in search results (because of your smart keywords).
A dream client watches it, gets inspired, and clicks through.
They land on your freebie page, blog, or sales page.
They join your email list or book a discovery call.
You nurture them and offer a high ticket coaching or service.
That’s visibility AND conversion without having to DM strangers all day. 🙌
Best Pinterest Practices for High Ticket Sales
Pinterest might be chill, but your strategy shouldn’t be passive.
Here’s how to optimize your own video pins to attract high ticket clients:
✅ 1. Focus on Transformation, Not Just Tactics
Yes, people love tips — but high ticket clients want to know the big picture. Speak to the outcome.
“From zero leads to 10 booked calls a week using Pinterest videos” lands better than “5 tips for Pinterest.”
✅ 2. Use a Strong Call-to-Action (CTA)
Your video caption should end with a strong CTA like:
“Click to download my free 3-step lead gen planner”
“Watch the full training on my blog”
“Book your free strategy call with me”
✅ 3. Link to a Funnel-Ready Page
Don’t waste the traffic! Send viewers to a high-converting landing page that’s designed to collect emails, not just “learn more.”
Bonus: Pinterest users LOVE printables, checklists, and workbooks — perfect if you’re a coach or course creator.
How Often Should Mompreneurs Post Videos on Pinterest?
Consistency is key. Aim to post:
2-4 video pins per week
Mix with 5-10 static pins and 2 idea pins (bonus if they’re also videos)
Schedule content in advance using Tailwind or Pinterest’s native scheduler
This doesn’t have to take hours. Batch 4-6 short videos once a month and repurpose your Instagram Reels or TikToks.
How to Track if Your Pinterest Videos Are Working
Analytics are your friend, even if you’re not a numbers person!
Here’s what to check monthly:
Impressions – Are people seeing your pins?
Saves – Are people loving your content enough to revisit it?
Outbound Clicks – Are they visiting your site?
Email sign-ups or sales – Are your links leading to conversions?
Use these numbers to tweak your strategy. If one video is popping off, make more like it!
Pinterest Video Mistakes to Avoid
Even seasoned business coaches make these Pinterest faux pas:
❌ Posting only pretty, vague videos
Make sure every video has a clear value point or story arc.
❌ Not including a link
No matter how great the video, if there’s no call to action, people won’t know what to do next.
❌ Ignoring mobile formatting
Over 85% of Pinterest users are on mobile. Keep text big and centered. No tiny font.
❌ Forgetting branding
Your Pinterest should be instantly recognizable. Use your brand colors, fonts, and logo so every video pin screams you.
A Quick Pinterest Video Strategy for Busy Mompreneurs
Here’s a simple weekly workflow to take advantage of the power of videos and reach a wider audience:
Monday – Repurpose 1 Instagram Reel into a Pinterest video (upload it manually with fresh title + link to your freebie)
Wednesday – Create a 30-second “tip of the week” Canva video with captions
Friday – Post a client win, testimonial, or mindset reminder using Canva animations
Use Tailwind or the Pinterest scheduler to batch and breathe. Then go play outside with your kids or enjoy your iced coffee in peace, knowing your video content is WORKING for you.
Final Thoughts: Pinterest Videos = Passive Profits
If you’ve been stuck on the content hamster wheel, hear this mama: Pinterest videos give you long-term visibility. It’s like putting your best mini-masterclasses into a search engine that delivers your brand directly to motivated women who are already looking for what you do.
Start small. Pick one video this week. Post it. Watch the traffic flow.
And remember — you don’t have to figure this all out alone. Inside my Lead Accelerator Program, I help women coaches and mompreneurs build cross-platform visibility systems that generate qualified leads every day without hustling 24/7.
We take your existing content strategy, plug it into a funnel that works across Pinterest, Facebook, Instagram, and email — so you never wonder where your next lead is coming from.
Ready to turn chaos into clients? Let’s get you there. 💻✨
📌 Bonus: Free Pinterest Audit for Coaches & Mompreneurs
Want to know exactly what types of videos you should be posting on Pinterest for your niche?
When you join my Facebook Group “Mompreneurs to Millionaires,” you’ll get a free Pinterest or social media audit — just for joining!
Let’s make Pinterest your secret sales weapon, one video at a time. Happy pinning!
Bookmarking! This is incredibly helpful.