Instagram Highlight Cover Icons for Mompreneurs
- kristinaserinn
- 6 days ago
- 5 min read
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If you have ever looked at someone’s Instagram profile and thought, “Wow, their page looks so polished!”, chances are their Instagram highlight cover icons played a big part in that first impression. As a mompreneur and business coach, your Instagram isn’t just a place for cute family photos or morning coffee shots—it’s your digital storefront. And those tiny circles (aka your highlights) can make a big difference in how potential clients see your brand.
Let’s talk about why Instagram highlight cover icons matter for mompreneurs, how to choose the right ones, and the often-overlooked secret sauce—adding links to your Instagram Stories before saving them to your highlights.
What Are Instagram Highlight Cover Icons?
Instagram highlight cover icons are the small images you see above your grid but below your bio. They act as mini folders that save your Instagram Stories permanently. Instead of disappearing after 24 hours, your stories can live forever in your highlights—showcased neatly under branded covers.
Think of them as chapters of your brand story. Each one gives visitors a peek into who you are and what you offer—without scrolling endlessly through your feed of Instagram photos and reels.
For example:-
🌸 About Me – Share your story, mission, and journey as a mompreneur.
💼 Coaching Tips – Save mini-lessons or behind-the-scenes peeks into your business coaching style.
💕 Client Wins – Highlight testimonials and success stories.
📚 Freebies – Keep your opt-ins, free printables, or lead magnets in one easy-to-find place.
🌟 Programs – Give an overview of your 1:1 coaching packages or courses.
🎥 Tutorials – Save short how-tos or mindset videos.-
Why Instagram Story Highlight Covers Are Important for Mompreneurs
Let’s be honest—Instagram can feel like a lot. Between reels, posts, DMs, and stories, it’s easy to overlook something like highlight covers. But here’s why they’re so worth it:
1. They Make Your Brand Look Professional
When someone lands on your profile, your highlight covers are one of the first things they notice. Cohesive, branded icons instantly make your page look organized and trustworthy. It tells your audience, “I take my business seriously—and I can help you do the same.”
2. They Help Followers Navigate Your Content
Think of your highlights as a mini website menu. Someone new can easily tap and learn what your business is about in less than a minute. You’re guiding them exactly where you want them to go—your offers, tips, or freebies.
3. They Showcase Your Personality
Your colors, icons, and style should reflect you. Whether you are a calm, wellness-centered life coach or a high-energy business strategist, your highlight covers are an extension of your vibe. A soft blush palette says nurturing and feminine, while bold pops of pink and gold scream confidence and fun.
4. They Keep Your Content Evergreen
Stories disappear after 24 hours, but highlights are forever. You can keep your best-performing, most valuable content pinned to your profile indefinitely. That means every story can keep working for you—long after it’s posted.
5. They Keep Clickable Links Front and Center
One of the most overlooked benefits of highlights is that when you add a link to a story before saving it, that link stays clickable inside the highlight. This means you can keep key calls-to-action—like joining your email list, booking a discovery call, or a download button for a freebie—visible and accessible right on your profile. Instead of hoping followers head to your bio link, they can tap directly from your story highlight to take action.
How to Design Instagram Highlight Cover Icons That Match Your Brand
You don’t need to be a designer (or hire one) to make gorgeous covers. Canva makes this super easy, and you can even do it from your phone while sipping your latte at pickup.
Here’s a quick step-by-step:
1. Open Canva and search “Instagram Highlight Cover Template.”
2. Pick a template that matches your brand aesthetic.
3. Use your brand colors and fonts. This keeps everything cohesive with your posts and website.
4. Add icons or text. Simple icons like a heart, notebook, or sparkle work best—avoid too much detail since the image is so small.
5. Download each design to your mobile device.
Then, when you are ready to save them:
- Post a new story.
- Tap “Highlight” and either create a new one or add it to an existing highlight.
- Edit the highlight, choose “Edit Cover,” and select your new icon from your device. Voilà! A clean, branded look in minutes.
Why You Should Add Links to Stories Before Saving Them to Highlights
Here’s the part most mompreneurs miss—the link feature inside stories.
When you create a story and add a link sticker, that clickable link stays active when the story becomes a highlight.
That means you can send people directly to:
- Your coaching program sales page
- Your email opt-in or freebie download
- Your Facebook Group (hello sales funnel!)
- Your Lead Accelerator program- Or even a specific product or blog post
So when someone taps through your “Freebies” or “Programs” highlight, they don’t just see pretty graphics—they get to take action right there.
Example:
Let’s say you post a story about your free printable workbook for mompreneurs. You add a link sticker that says “Download Now.” When you save that story into your Freebies highlight, anyone watching it next week (or next month!) can still click that link and grab your freebie.
This is how you quietly generate leads—on autopilot.
Best Practices for Adding Links to Highlight Stories
1. Keep Each Story Short and Focused.
Each highlight should be easy to follow. Don’t overload your audience with 20 slides—they’ll swipe away.
2. Use Clear CTAs (Calls to Action).
Phrases like “Click to learn more” or “Tap the link to join” tell followers exactly what to do.
3. Double-Check Links Before Posting.
Make sure your links work properly before saving the story to highlights—once it’s live, you can’t edit the sticker link. It's always good to label the link also when you are adding the sticker to the story so that the button says "learn more" or "download now".
4. Revisit Highlights Regularly.
Delete stories with outdated links or swap stories to match your current offers or promotions.
What Types of Highlights Every Mompreneur Should Have
If you are a mompreneur using Instagram to grow your business, here are five highlight ideas to start with:
1. About You – Introduce your journey, family, and business story.
2. Client Wins – Show real results and testimonials.
3. Freebies – Link your lead magnets and free resources.
4. Programs – Showcase your 1:1 coaching, group programs, or courses.
5. Behind the Scenes – Share relatable, mom-life moments mixed with business growth tips.
Remember: people buy from people they trust—and highlights are where that connection begins.
Final Thoughts: Turn Your Instagram Highlights Into a Client Magnet
Your Instagram highlight cover icons are more than decoration—they are a subtle but powerful part of your brand strategy. When you pair beautiful covers with clickable stories that lead to your offers, you create a system that nurtures new followers into paying clients.
As a fellow mompreneur, I know time is precious. But investing an hour into setting up your highlights can make your profile feel like a professional, clickable portfolio that works for you 24/7.
So grab your coffee, open Canva, and start creating! You’ll be amazed at how polished—and profitable—your Instagram can look once your highlights are on point.
**Pro Tip:**
If you need more content ideas or are ready to take your lead generation to the next level, join my Facebook group Mompreneurs to Millionaires: Growth & Networking. You’ll get access to free templates, business printables, and insider training to help you turn your likes into leads and chaos into clients—without the burnout. Your highlights can tell your story. Let’s make sure it’s a beautiful one.
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