Best Sales Books for Better Selling as a Woman Coach
- kristinaserinn
- Mar 21
- 12 min read
Updated: Mar 27
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As a mompreneur and coach, you already know that selling is a crucial skill for growing your business. But let’s be honest—selling doesn’t always feel natural, especially when you want to show up authentically and not come across as "salesy." The good news? There are plenty of amazing sales books that cater to women entrepreneurs, helping you master the art of selling in a way that feels aligned with your values.
In this post, we’re diving into the best sales books that will help you improve your selling skills, close more clients, and increase your income as a woman coach. Whether you're just getting started or looking to refine your approach, these books will give you the confidence and strategies you need to succeed.
1. "To Sell Is Human" by Daniel H. Pink
If the thought of selling makes you cringe, this book will completely shift your mindset. Pink explains that we are all sales professionals, whether we realize it or not. As a coach, you're constantly "selling" your ideas, services, and transformation to your clients.
Key Takeaways: Selling is about moving people, not just transactions. Persuasion is a fundamental skill in life and business. The best salespeople listen more than they talk and understand that selling is about solving problems.
Example: Pink shares stories of teachers, doctors, and entrepreneurs who use selling skills daily without realizing it. He emphasizes the importance of attunement, which is the ability to see things from another person’s perspective.
How It Helps Women Overcome Limiting Beliefs: Many women feel uncomfortable with sales because they associate it with manipulation. Pink’s book reframes selling as an act of service, helping women see that it’s about making a meaningful impact.
Key Quote: "To sell well is to convince someone else to part with resources—not to deprive that person, but to leave him better off in the end."
2. "The Selling Staircase" by Nikki Rausch
Nikki Rausch teaches a relationship-based approach to social selling, which is perfect for coaches who thrive on connection. She introduces the "Selling Staircase" framework, a step-by-step method to guide potential clients from initial contact to a confident "yes."
Key Takeaways: Building rapport and trust is essential. Sales is a journey, not a single event. Each step of the Selling Staircase—introduction, curiosity, discovery, proposal, and close—creates a seamless, natural sales process.
Example: A coach struggling with client objections learns to reframe conversations to guide them smoothly through the decision-making process. By using Nikki’s ultimate guide and techniques, she closes more deals with confidence.
How It Helps Women Overcome Limiting Beliefs: Many women fear being too pushy in sales conversations. This book teaches that sales should feel like a natural conversation, not a forced pitch.
Quote: "Selling is something you do with someone, not to someone."
3. "She Sells: The Empathy Advantage" by Megan DiPiero
DiPiero redefines sales by showing how empathy, confidence, and authenticity create massive success for women in business. Coaches that want to lead with their hear can feel held back by fear of being too "salesy" or manipulative.
Key Takeaways: Empathy is a superpower in sales. Women are naturally empathetic and can sell successfully without using aggressive tactics. Confidence in their value and pricing can lead to higher profits.
Example: A female entrepreneur doubled her rates after taking the author's practical advice and embracing the "Empathy Advantage". She confidently learned to communicate her value rather than give everything away for free.
Overcoming Limiting Beliefs: Women often undercharge due to self-doubt—owning your worth changes everything.
Key Quote: "Selling with empathy isn’t soft—it’s strategic, profitable, and powerful."
4. "Go for No!" by Richard Fenton and Andrea Waltz
Fear of rejection is real, but "Go for No!" will help you embrace the "no" as part of your success journey. This book teaches you to shift your mindset so that rejection fuels your growth rather than holding you back.
Key Takeaways: Every "no" gets you closer to a "yes." Rejection is not failure—it’s progress. Reframing rejection as a learning opportunity will help you improve your approach.
Example: A coach sets a goal to collect 10 "no's" per week and ends up closing more deals because she removes the fear of rejection from the equation.
How It Helps Women Overcome Limiting Beliefs: Many women hesitate to put themselves out there because they fear failure. This book teaches them to see rejection as a stepping stone to success.
Quote: "Yes is the destination. No is how you get there."
5. "Selling with Soul: Mindset Meets Strategy for Closing with Confidence" by Emily Fisher
Fisher blends mindset and strategy to help women sell with confidence, authenticity, and integrity.
Key Takeaways: Mindset shifts are crucial for sales success. Confidence in your offer makes closing easier. Selling is about connection, not manipulation.
Example: A female entrepreneur struggling with imposter syndrome transformed her sales approach by focusing on serving rather than selling, leading to a significant increase in conversions.
Overcoming Limiting Beliefs: Sales doesn’t have to feel “sleazy”—it can be heart-centered and aligned with your values.
Key Quote: "Selling with soul means leading with your heart and serving with integrity."
6. "Sales in a New York Minute" by Jennifer Gluckow
Gluckow shares 212 quick, actionable sales strategies to help entrepreneurs and sales people close more deals with confidence and speed.
Key Takeaways: Success in sales is about consistency and daily action. Building strong relationships leads to long-term success. Confidence and enthusiasm make a difference in closing deals.
Example: A female business owner struggling with cold outreach implemented Gluckow’s strategy of daily follow-ups and saw her client base grow exponentially.
Overcoming Limiting Beliefs: Sales doesn’t have to be complicated—small, consistent actions lead to big results.
Key Quote: "Sales success happens in the little moments. Take action daily, and the results will come."
7. "The Psychology of Selling" by Brian Tracy
Tracy explores the mental strategies behind successful selling, emphasizing confidence, persuasion, and resilience. He breaks down proven techniques that shift your mindset to see sales as an opportunity, not a struggle.
Key Takeaways: People buy based on emotion and justify with logic. Confidence and belief in your product increase sales. Rejection is a learning opportunity, not a failure in the selling process.
Example: A female entrepreneur used Tracy’s mindset techniques to reframe rejection as a step toward success in her business development. She ended up doubling her sales.
How It Helps Women Overcome Limiting Beliefs: Sales is about solving problems, not bothering people. Confidence is built through careful preparation and repetition in practical steps along the way.
Key Quote: "The more you like yourself, the higher your self-esteem, the more you will like and respect others."
8. "The Little Red Book of Selling" by Jeffrey Gitomer
Gitomer’s no-BS guide to sales focuses on passion, value, and customer relationships. This book provides simple yet powerful strategies that emphasize value over pressure when opening sales conversations.
Key Takeaways: People don’t like being sold, but they love buying. Providing value before selling leads to trust. Enthusiasm and authenticity close deals.
Example: A coach built a six-figure business by offering free value-packed workshops, creating demand for her paid programs.
How It Helps Women Overcome Limiting Beliefs: Selling isn’t about convincing—it’s about offering something people want. Women can sell with authenticity instead of force to influence people.
Key Quote: "People don’t like to be sold, but they love to buy."
9. "Secrets of Closing the Sale" by Zig Ziglar
A classic book on persuasion, handling objections, and confidently closing deals. Ziglar's guide is filled with motivation and practical techniques for mastering closing conversations and becoming the ultimate sales machine.
Key Takeaways: The close starts from the first conversation. Asking the right questions reveals true customer needs. Confidence and belief in your product are key.
Example: A woman doubled her sales by using Ziglar’s “assumptive close” technique, which subtly led customers to a yes.
How It Helps Women Overcome Limiting Beliefs: Fear of closing is common—practice makes it easier. Selling is helping, not pushing.
Key Quote: "Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust."
10. "Ninja Selling" by Larry Kendall
Kendall emphasizes a trust-based, genuine approach to selling. He teaches how authenticity and trust are the keys to long-term sales success.
Key Takeaways: Trust is the foundation of all sales. Being authentic leads to a higher likelihood of success. Sales is about problem-solving, not just persuading the decision makers.
Example: A woman in network marketing abandoned pushy tactics and focused on genuine conversations, leading to a surge in sales.
How It Helps Women Overcome Limiting Beliefs: Women don’t have to be aggressive to succeed in sales. Authenticity and integrity win over manipulation.
Key Quote: "People don’t want to be sold. They want to be helped."
11. "Sales EQ" by Jeb Blount
Blount explains how emotional intelligence (EQ) helps in sales success. He highlights emotional intelligence as a critical factor in building strong client relationships and creating a strategic game plan for your sales process.
Key Takeaways: Managing emotions improves sales conversations. High EQ helps navigate objections smoothly. Listening is more powerful than talking.
Example: A female business coach improved her close rate by practicing deep listening instead of rushing into a pitch.
How It Helps Women Overcome Limiting Beliefs: Emotional intelligence is a superpower in sales, not a weakness. Fear of rejection can be managed with mindset shifts.
Key Quote: Sales is about making human connections and influencing people."
12. "Pitch Anything" by Oren Klaff
Klaff introduces the STRONG method for pitching with authority and confidence. Helps you master storytelling and persuasion to make your offers irresistible, even on a complex sale.
Key Takeaways: Whoever controls the “frame” controls the conversation. The brain makes decisions based on primal instincts. Confidence and clarity win deals.
Example: A female consultant positioned herself as a high-value expert using framing techniques, landing premium clients in her sales career.
How It Helps Women Overcome Limiting Beliefs: Women can control the sales conversation with confidence. A powerful pitch isn’t about force—it’s about strategy.
Key Quote: "The person who frames the conversation controls the conversation."
13. "Fanatical Prospecting" by Jeb Blount
Blount stresses that consistent prospecting is key to long-term success. He shows how constant outreach leads to more opportunities at the right time and greater success.
Key Takeaways: Fear of rejection holds many back from prospecting. Daily outreach leads to sales success. Persistence is more important than perfection.
Example: A woman business owner set a daily goal of 10 new connections, leading to rapid business growth.
How It Helps Women Overcome Limiting Beliefs: Rejection is not personal—it’s part of the game. Sales success comes from consistent effort, not luck.
Key Quote: "The more you prospect, the luckier you get."
14. "The Art of Closing the Sale" by Brian Tracy
Tracy provides actionable techniques for confidently closing deals. Focuses on natural, client-focused closing strategies.
Key Takeaways: Closing should feel natural, not forced. Asking for the sale is essential. The best closers are great listeners.
Example: A woman used Tracy’s “assumptive close” method to remove hesitation and increase conversions.
How It Helps Women Overcome Limiting Beliefs: Asking for the sale is not pushy—it’s necessary. Confidence in closing comes with practice.
Key Quote: "If you don’t ask, the answer is always no."
15. "Sell with a Story" by Paul Smith
Smith teaches how storytelling makes sales more compelling. Demonstrates how storytelling can build trust and make sales conversations more compelling.
Key Takeaways: Stories build trust and emotional connection. A well-told story sells better than logic. Customers remember stories, not pitches.
Example: A female business owner used personal storytelling in her marketing, leading to more client engagement.
How It Helps Women Overcome Limiting Beliefs: Storytelling is a natural strength for women. Selling through stories feels authentic and engaging.
Key Quote: "The best way to persuade someone is with a story."
16. "The Science of Selling" by David Hoffeld
Hoffeld breaks down the neuroscience behind why people buy and how sales professionals can use science-backed techniques to close deals.
Key Takeaways: The brain follows predictable decision-making patterns. Using psychology increases sales success. Small commitments lead to bigger sales.
Example: A female entrepreneur increased conversions by applying cognitive biases like social proof and reciprocity.
How It Helps Women Overcome Limiting Beliefs: Sales isn’t manipulation—it’s understanding human behavior. Science-backed methods make selling feel natural.
Key Quote: "Sales is not an art; it’s a science."
17. "You’re a Badass at Making Money" by Jen Sincero
Sincero helps women break through money blocks and develop a confident, abundant mindset. This is one of the best books to motivate women and open the posibilities of what your professional career (and finances) can be.
Key Takeaways: Your mindset dictates your financial success. Fear and self-doubt hold many women back. Believing in your worth attracts wealth.
Example: A woman shifted from scarcity thinking to abundance, allowing her to raise her prices and attract better clients.
How It Helps Women Overcome Limiting Beliefs: So many messages from childhood and ideas from society perpetuate the belief that money is bad, especially for women.Money isn’t evil—it’s a tool. Women deserve to be wealthy.
Key Quote: "You have to change your thinking before you change your wealth."
18. "Expert Secrets" by Russell Brunson
Brunson teaches how to position yourself as an expert and use storytelling to sell products and services online. This is one of many great books that encourage adding in your personal journey to make the transformation you sell relatable to your audience. His classic method of hook, story, offer can be utilized in many ways from social media posts to webinars. Brunson says publishing your message everyday for a year will help you get good at it.
Key Takeaways: People buy from those they trust and follow. Creating a “mass movement” builds authority. Storytelling is essential for sales.
Example: A female coach used Brunson’s frameworks to build an engaged online audience and sell high-ticket coaching.
How It Helps Women Overcome Limiting Beliefs: You don’t need to be “perfect” to be an expert—you just need to be a few steps ahead.
Key Quote: "Your message has the ability to change someone’s life, but only if you share it."
19. "The Most Powerful Woman in the Room is You" by Lydia Fenet
Fenet, a Christie’s auctioneer, shares lessons on confidence, negotiation, and commanding authority in sales and business.
Key Takeaways: Confidence is the foundation of successful sales. Women must own their power and ask for what they deserve. A strong personal brand makes selling easier.
Example: A female consultant used Fenet’s confidence-boosting techniques to negotiate a higher contract rate without hesitation.
How It Helps Women Overcome Limiting Beliefs: Women often fear being seen as “too aggressive” in negotiations—this book helps reframe assertiveness as strength.
Key Quote: "Confidence is not given; it is earned. Take control of your narrative, and success will follow."
20. "The Unapologetic Saleswoman" by Loraine Ferguson
Ferguson provides a step-by-step guide for women to excel in sales by leveraging their strengths, overcoming objections, and closing with confidence. She emphasizes listening and asking questions over talking and teaching too much during sales calls. It is a common mistake for sales people to over explain the benefits and results their product or service provides. Ferguson teaches great tips on how an upfront contract can go a long way in putting the buyer at ease and make for a more comfortable conversation. If everyone is on the same page, it is easier to take a clearer next step in the sales process together.
Key Takeaways: Women can sell successfully without mimicking traditional “hard-sell” tactics. Confidence, resilience, and strong communication skills lead to consistent sales success. Handling objections effectively helps women take control of the sales process. If a buyer is being vague, they are controlling the call.
Example: A female sales professional struggling with rejection used Ferguson’s objection-handling techniques to shift her mindset and close more deals.
How It Helps Women Overcome Limiting Beliefs: Many women believe they need to be aggressive to succeed in sales—this book proves that authenticity and strategy are more effective. Women are also great empathizers and can bring a lot to the table in matching the energy of the buyer.
Key Quote: "Success in sales is about mastering the conversation, not manipulating the customer."
Final Thoughts on 20 Best Sales Books for a Woman Coach
Selling as a woman coach doesn’t have to feel uncomfortable. When you approach sales from a place of authenticity, service, and confidence, it becomes a natural extension of your coaching business. The books on this list will equip you with the strategies, mindset shifts, and skills needed to sell with ease and grow your coaching business successfully.
Consider your own thoughts and how you talk to yourself before getting on a discovery call. Do you constantly tell yourself that you are "bad" at sales? Do you still feel like an imposter and that you don't know enough? These common myths and limiting beliefs are simply not true and are only holding you back from closing the sale. With a little encouraging self talk and boost of sales training from these books, every woman coach can be great at selling.
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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Which of these books are you excited to read first? Let me know in the comments, and happy selling! Remember, you bring unique skills to the table as a woman and expert in your skills. We can all be great at sales (with a little training and a little strategy)!
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Great list, thank you!
Thank you, was looking for such info handy in one place!