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20 Benefits of Being a Certified Woman Business Owner

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The world of entrepreneurship is vibrant, dynamic, and ever-evolving. For women who embark on the journey of owning and running their own small businesses, there's a unique set of advantages that come with being a certified woman business owner. In this blog, we'll explore 20 incredible benefits that highlight the empowerment and opportunities that flourish in the business world of female entrepreneurs.



What is WBE Certification?

woman owned business

The Women's Business Enterprise National Council (WBENC) handles the certification process across the United States for your woman-owned business.  Upon submitting a few simple documents and meeting their eligibility requirements, the WBENC will validate that your business is 51% owned and operated by women. Once approved, you will receive your woman-owned business certification and be deemed a Women Business Enterprise (WBE certification).


There are many benefits to obtaining a WBE certification as a female-owned business that include federal contracts, tax incentives, and being role models for future generations.


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1. Access to Opportunities for the Woman Business Owner:

   Certification opens doors to various opportunities, including government contracts, corporate partnerships, and networking events specifically designed for women entrepreneurs.


2. Networking Powerhouse:

   Connect with a supportive network of fellow certified women business owners. These connections provide not only professional support but also a sense of camaraderie on the entrepreneurial journey.


business opportunities

3. Government Contracting Opportunities:

   Many government agencies actively seek out women-owned businesses for their federal contracting program, creating a lucrative avenue for growth and expansion.




4. Corporate Supplier Diversity Programs:

   Large corporations often have supplier diversity programs, and being one of few certified women-owned businesses will position you to engage with these programs, opening up avenues for collaboration and contracts.


certified woman business owner

5. Visibility and Recognition:

   Certification enhances visibility and recognition, helping female-owned businesses stand out in a competitive market. Many consumers actively seek to support a woman-owned businesses.


6. Access to Capital:

   Certification can improve access to funding opportunities, grants, and loans. The U.S. Small Business Administration has specifically earmarked loans at federal levels for women entrepreneurs, facilitating business growth. WBENC is also an approved third-party certifier for the SBA’s Women-Owned Small Business (WOSB) Federal Contracting Program.


7. Educational Resources:

   Certified women business owners often have access to exclusive educational resources, workshops, and training programs designed to enhance business acumen for the woman entrepreneur.


small business owner

8. Marketing Advantage:

   Leverage your certification as a powerful marketing tool. Many consumers actively choose to support minority-owned businesses with diverse ownership. Show off your status as a WBE by using the WBE Seal and/or Women Owned Logo on your marketing materials, social media posts and packaging. These logos are available ONLY to WBENC-Certified WBEs.



9. Peer-to-Peer Mentoring:

   Engage in peer-to-peer mentoring relationships with experienced women entrepreneurs in leadership positions, gaining insights and guidance from those who have successfully navigated similar paths.



10. Advocacy and Support:

    Certification comes with the backing of organizations dedicated to advocating for and supporting women-owned businesses, amplifying your voice in the business community.


women-owned businesses

11. Inclusion in Directories:

    Being a certified woman business owner often means inclusion in directories and databases specifically curated for businesses seeking diverse suppliers. This could open up your small business to new potential customers.


12. Skill Development Opportunities:

    Take advantage of skill development programs tailored for women entrepreneurs, honing your leadership and business management skills and bringing new business opportunities.


13. Community Engagement:

    Certification provides opportunities for community engagement, allowing you to give back and make a positive impact in the community.


mompreneur woman business owner

14. Diverse Business Partnerships:

    Foster partnerships with other certified women business owners, creating a network of collaboration that can lead to joint ventures and shared successes.


15. Contracting Preferences:

    Some contracts and opportunities prioritize women-owned businesses, giving you a competitive edge in certain industries, markets, or even state governments.


16. Global Recognition:

Your women-owned business certification may open doors to global markets, as international organizations and governments also recognize and support women-owned companies.


17. Access to Mentorship Programs:

    Engage in mentorship programs that pair you with experienced mentors who can provide valuable guidance and insights. Small business owners can always benefit from guidance and advice from other leaders in their industry who own businesses too.


18. Personal and Professional Growth:

    Certification can be a catalyst for personal and professional growth, encouraging you to continually strive for excellence and innovation.



19. Increased Credibility:

    Certification enhances your business's credibility, instilling confidence in clients, customers, and partners.


small business owner

20. Paving the Way for Others:

    By becoming a certified woman business owner, you contribute to breaking the glass ceiling and paving the way for future generations of women entrepreneurs.



Being a certified woman business owner isn't just a title – it's a gateway to a multitude of benefits that empower, uplift, and create opportunities for growth. As you navigate the exciting world of female business owners, embrace the advantages that WBE certification brings and celebrate the unique journey of building and running a successful business. Here's to your flourishing certified woman-owned business!


Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.


certified woman business owner

Do you feel like you are constantly spinning your wheels and just need an outsider view to take a look at your business? I'm always happy to set up a One-on-One Strategy Session to come up with a comprehensive plan for your marketing based on your current status. Send me a message to find out more!




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1 Comment


Sounds good to me and something I may investigate. Warm regards, Nancy Andres @ Colors 4 Health

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