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Hosting an online book club can be a game-changer for your coaching business. Not only does it create a community of like-minded individuals, but it also establishes you as an expert while providing valuable insights to your audience. But before you dive in, there’s one crucial step: crafting the perfect online book club invitation that grabs attention, excites potential members, and encourages them to join.
If you're a coach, mentor, or mompreneur, this guide will walk you through how to design, structure, and promote your book club invite to boost engagement and grow your business.
Why Start an Online Book Club for Your Coaching Business?
Before we get into the nitty-gritty of invitations, let’s talk about why you should even start an online virtual book club in the first place.
✨ Build a Stronger Community – A book club encourages meaningful discussions and deeper connections within your audience.
✨ Position Yourself as an Expert – Hosting a book club reinforces your credibility and expertise in your niche.
✨ Provide Value to Your Clients – It’s a great way to educate your clients while keeping them engaged.
✨ Expand Your Reach – A well-structured book club can attract new followers and potential coaching clients.
✨ Boost Engagement on Social Media – Book club discussions create excellent content for your blog, Instagram, Facebook, and LinkedIn.
✨ Get Your Audience in the Right Mindset for Your Services – By curating book titles that align with your coaching philosophy, you help members shift their perspective, build confidence, and become more open to working with you on a deeper level.
Now that you’re convinced (or at least intrigued), let’s dive into how to create engaging invitation designs that will get people excited to join!
Step 1: Define Your Book Club’s Purpose & Theme
Before you create your invitation, you need to clarify what your book club is about. Consider these questions with your target audience in mind:
📖 What’s the focus of your book club? (Mindset, business growth, personal development, parenting, wellness, etc.)
📖 Who is your ideal member? (Busy moms, female entrepreneurs, new coaches, business professionals, etc.)
📖 What type of books will you read? (Self-help, business strategy, spiritual growth, finance, marketing, etc.)
📖 How often will you meet? (Weekly, bi-weekly, monthly?)
📖 Will it be free or paid? (Free clubs encourage inclusivity, but a small fee can increase commitment.)
📖 How does this book club align with your coaching services? (It's always a great idea to choose books that lead into your coaching programs, helping members recognize their pain points and the solutions you offer.)
📖 How will you choose an upcoming book title? (You can take a poll on your social media platforms for the next book or even choose from the free books during Amazon Kindle giveaways)
The best way to organize your book club is to create a Facebook Event. This way you can keep track of the guest lists, post promotional materials, and create a cute event name that matches your target audience and coaching goals. You can decide to post weekly discussion questions for each chapter or have periodic comprehension checks to help everyone stay on target and finish the book in time for your set meeting date.
It's always a good idea to keep your book club members engaged and interested throughout the time they are reading the book. We all need a little encouragement sometimes, plus life gets busy. They may need to be prompted often enough to keep reading and stay motivated to finish. I love the idea of keeping a book outline or chapter highlights in the Facebook event discussion so that everyone can refer back to it. The idea is to create a resource and continually learn from the books you choose. It often takes me a few times to absorb new information anyway before I can actually apply the concepts to my life or business.
Once you’ve determined all these details, it’s time to craft your invitation with all the right design elements to attract your audience.
Step 2: Essential Elements of an Engaging Invitation
Your invitation should be clear, compelling, and action-driven. Start with the free templates on Canva. Here’s what to include:
1. A Catchy Subject Line (for Emails & Social Media)
The first thing your audience sees is your subject line or headline. Make it fun and enticing:
✔️ “Join Our Exclusive Book Club for Coaches & Mompreneurs – Grow, Learn, and Connect!”
✔️ “Love Personal Growth Books? Let’s Read & Discuss Together!”
✔️ “Calling All Female Entrepreneurs – Join Our Business Book Club Today!”
Use ChatGPT to create the best book club email template to start off with.
2. An Inviting Opening Statement
Start with a warm, friendly greeting that immediately grabs attention:
👋 Hey there, book-loving boss moms and ambitious coaches!
💡 Are you craving deep, inspiring discussions with like-minded women? If you love personal development books and want to grow personally and professionally to the next level, I’ve got something exciting for you!
3. What’s in It for Them? (The Benefits) #wiifm
Your audience wants to know why they should join. Clearly outline the benefits:
📚 Grow personally and professionally with inspiring books. 🤝 Network with like-minded women who share your ambitions. 🎤 Engage in powerful discussions that spark fresh insights. 📅 Stay accountable with guided conversations and action steps. ✨ Gain exclusive coaching insights that you won’t find elsewhere! 🧠 Shift your mindset and prepare for transformation that aligns with your coaching services.
4. Meeting Details & Logistics
Make it easy for people to say YES to your book club event by providing all the key details and necessary information upfront:
📍 Where? Online via Zoom (or a Facebook group, private membership portal, etc.)
📅 When? Every [Insert Day] at [Insert Time] (Convert to multiple time zones if needed!)
📖 First Book Selection? [Insert Book Title & Author] Best Business Books for Women
🎟️ Cost? Free / Small fee ($X per month)
📝 How to Join? [Provide Sign-Up Link]
5. Call to Action (CTA)
End with enthusiastic, clear call-to-action buttons where possible:
🚀 Spots are limited! Sign up today and let’s start reading! [Insert Link]
📩 Click the link below to reserve your spot – I can’t wait to read with you! [Insert Link]
🔥 Join us now and start transforming your mindset one book at a time! [Insert Link]
Step 3: Promote Your Online Book Club Invitation
Now that you’ve created an amazing invitation, it’s time to spread the word! Here are the best ways to promote it:
1. Email Your List
There are many email invite templates in whichever email service you are using, or you could start with a blank design. Send a dedicated group email to your subscribers with your invitation and a reminder follow-up a few days later. Be sure to include the title of the book and additional details about how you will run the event in your book club emails. The perfect way to create consistent effective emails is to setup a book club newsletter template with your email service. This way you can stay in touch with your book club readers with ease every time.
2. Create Eye-Catching Social Media Graphics
Use Canva (with unlimited downloads) or another design tool to create engaging posts for Instagram, Facebook, Pinterest, and LinkedIn.
3. Go Live & Talk About It!
Hop on an Instagram or Facebook Live to share why you’re starting the book club and how it can benefit your audience. Give them which professional book of your choice your book club will be reading and drop a hint at some of the upcoming discussion questions.
4. Add It to Your Website & Blog
Write a blog post (like this one!) and include a sign-up form to get their email address or link to the Facebook event on your coaching website. You could write a blog about each of the great titles you decide to read as a group and then share what was insightfully discussed in your book club.
5. Encourage Word-of-Mouth Referrals
Ask your followers and past clients to invite a friend and make it a group experience! What I love about the Facebook event is that you can invite people to the event and you can let others invite their friends directly to the event as well.
6. Get Local
If there's an element to your strategy that wants to include local women from your area, take your book club IRL! Canva has many beautiful templates flyers that you could printout and hang in your local coffee shop or school's creative corner to share with other business owners. There's nothing that says your online book club can't have an in person group as well. You might be surprised at the connections you make right in your own back yard.
Final Thoughts: Your Book Club = A Powerful Business Tool
Your online book club isn’t just about reading—it’s about building connections, providing value, and ultimately growing your coaching business. A well-crafted invitation is the first step to attracting engaged members who will love learning from you. Once you have a completed invitation, the possibilities to promote it are endless.
By curating books that align with your coaching methods, you are guiding your audience into the right mindset to embrace change, overcome limiting beliefs, and invest in themselves—potentially through your coaching services.
🚀 Want to join my book club? Click here to sign up! Happy reading! 📚💖
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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Now, over to you! ✨ What book would you choose for your first book club meeting? Drop your ideas in the comments!
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