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Pinterest isn't just a platform for DIY enthusiasts and home decor aficionados; it's also a powerful tool for mompreneurs looking to grow their business. With over 400 million monthly active users, Pinterest offers a vast audience for mompreneurs to showcase their products, services, and expertise. However, to make the most of this platform, it's essential to use the right hashtags and search terms for your target audience. In this blog post, we'll explore the best hashtags to use on Pinterest for mompreneurs.
Why Use Hashtags on Pinterest?
Hashtags on Pinterest work similarly to those on other social media platforms like Instagram and Facebook. They are searchable and help categorize new content, making it easier for users to discover pins related to their interests. Because the Pinterest feed is not necessarily in chronological order, some old pins could become relevant to match a new trending search. You want your online business and your own content to show up at the top of the search results. By using relevant keywords and hashtags, mompreneurs can increase the visibility of their pins, reach a broader audience, and drive more traffic to their websites or online stores.
For every new pin, add different types of hashtags in the description of your pin. Remember, the Pinterest algorithm works more like a searchable database or other search engines. It looks for the freshest pins with the most relevant keywords and hashtags to a user's search. You can also try adding keywords and hashtags to your main profile Pinterest descriptions or in a board description.
Best Hashtags for Mompreneurs on Pinterest
- This hashtag is perfect for showcasing the daily life of a mompreneur. Whether you're juggling business meetings, playdates, or school runs, this hashtag resonates with many other moms navigating the world of entrepreneurship and motherhood. Some best practices for content creators is to limit the use of hashtags to only relevant content. Be sure the right hashtags are applicable to your content.
2. #MomBoss
- Celebrate your achievements and entrepreneurial spirit with this empowering hashtag. It's a great way to share success stories, milestones, and motivational content that inspires other mompreneurs. If your target audience is other moms, it's always a good idea to target other mom bosses as well. Because they will also be looking at other moms that show up in their hashtag searches.
- Share valuable advice, strategies, and insights with fellow mompreneurs using this hashtag. Whether it's tips on time management, productivity hacks, or business growth strategies, this hashtag helps position you as an expert in your field.
- Inspire your followers with uplifting quotes, stories, and images that showcase the joys and challenges of being a mompreneur. This hashtag encourages engagement and fosters a supportive community of like-minded women.
5. #MomLife
- While not exclusively business-related, this popular hashtag allows you to connect with other moms on Pinterest. By sharing relatable content about the ups and downs of motherhood, you can build trust and rapport with your audience.
- Highlight the achievements and contributions of women in the business world with this inclusive hashtag. Showcase your products, services, or stories that celebrate women's entrepreneurship and innovation.
- If your business revolves around fashion, beauty, or lifestyle products, this hashtag is a must-use. Share your latest collections, style tips, or fashion trends that resonate with the modern mompreneur.
- Share your favorite business books, resources, or reading lists tailored for mompreneurs. This hashtag can help position you as a thought leader in your industry and provide valuable resources to your followers.
- Set the bar high and share your business goals, visions, and aspirations with this motivational hashtag. Encourage other mompreneurs to dream big and pursue their entrepreneurial dreams.
- Foster a sense of community among mompreneurs by using this hashtag. Share stories, collaborate with other business owners, and participate in discussions that support and uplift the mompreneur community.
Tips for Using Hashtags Effectively on Pinterest
Be Specific:
Instead of using broad hashtags, try to be more specific to your niche or industry. This way, you'll reach a more targeted audience interested in your products or services. For best results, use a combination of popular hashtags and niche hashtags that relate to your products or services.
If you are a local business that serves a specific local area, search up popular hashtags with your city, county, state or metro area name in the hashtag search on Instagram. Try different ones and use them often.
Mix It Up:
Don't rely on the same set of hashtags for every pin. Experiment with different combinations to see which ones resonate most with your audience and drive the most engagement. I always think it is smart to have a branded hashtag as part of any Pinterest marketing strategy, but you don't have to use it in every pin's description. Sprinkle it around like the sparkly brand that you are.
Stay Relevant:
Always ensure that the hashtags you use are relevant to the content of your pin. Misleading or irrelevant hashtags can frustrate users and harm your credibility. An easy way to find similar hashtags is to use Instagram's search feature that will provide hashtag suggestions and how many people are using specific hashtags.
Monitor Performance:
Use Pinterest Analytics to track the performance of your pins and identify which hashtags are driving the most engagement. Try to monitor the new outbound clicks category in the overview of your business analytics. This data can help you refine your hashtag strategy over time to attract more Pinterest users. Try clicking on one of your own hashtags and see what Pinterest pins show up in the hashtag search results. This will help you know what other businesses are doing and what you're up against.
Final Thoughts
Hashtags can be a powerful tool for mompreneurs looking to expand their reach and connect with a larger audience on Pinterest. By using the right hashtags as part of your keyword strategy, you can increase the visibility of your pins, drive more traffic to your website, and ultimately grow your business. So, start incorporating these best hashtags into your Pinterest strategy today and watch your mompreneurial journey flourish!
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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Comment below with your favorite hashtags for moms on Pinterest and share this post with another #mompreneur who could use some marketing ideas too.