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As a mompreneur and coach, one of the questions I hear all the time is: "Should I post the same content on Facebook and Instagram?" It’s a great question because, let’s be real, managing multiple social media accounts can feel like a full-time job. But here’s the thing—while there’s no one-size-fits-all answer, understanding the pros and cons can help you make the best decision for your business.
So, let’s break it down. Grab your coffee (or tea—we’re all about choices here), and let’s chat about how to tackle Facebook and Instagram content strategy in a way that works for you and your target audience.
No matter what type of content you post to which social media platform, are you reaching the people you want to work with? Are you adding any value to separate posts or is it better to focus on the quality of even the cross-posted content. These questions are a great way to start the New Year off with a plan to go where your customers are, regardless of what's on your social media calendar.
Why You Might Want to Post the Same Content on Facebook and Instagram
1. Time Efficiency
Let’s be honest, as a mompreneur, your to-do list is already packed. Between client calls, creating products, and managing your household, repurposing the same content for Facebook and Instagram can save you loads of time. You’re already working hard—why reinvent the wheel?
Using the same content on different platforms allows you to maintain a consistent presence without the added stress of creating unique posts for each. And consistency is key when it comes to building your brand awareness. Best practices for an overall social media strategy are to be consistent and relevant to your audience no matter which social platform you are on. So if a cross-posting strategy will help you stay consistent and reduce stress in your life... girl, do it! End of story!
2. Audience Overlap
If your audience is hanging out on both Facebook and Instagram, why not make sure your message reaches them no matter where they are? This is especially true for mompreneurs and coaches who cater to other moms or small business owners. Your ideal client might scroll through Instagram during school pick-up and hop onto Facebook while relaxing in the evening. (Pro Tip: car line is one of the best times to post content for moms!)
By posting the same content, you’re ensuring your audience doesn’t miss out on valuable insights, whether they prefer different social media platforms or are on both.
3. Algorithm Hack
Here’s a little secret: the algorithms for Facebook and Instagram work differently. That means the same piece of content could perform better on one platform than the other or reach different audiences. By posting it on both, you’re increasing the chances of your social media content gaining traction somewhere. At the end of the day, it's always a good practice to reach and impact the most amount of traffic you can to get the most bang for your hard earned time and efforts.Â
The better question is whether you are reaching the right people on any platform? Are you getting actual qualified leads to your product or services? If you're not sure or want to get MORE leads to your business, let's talk! Â Schedule a free social media audit or promote your business in my Facebook Group of like-minded women to get started.
Why You Might Want to Switch It Up
1. Platform Differences
Facebook and Instagram may be owned by the same company (hello, Meta!), but they serve different purposes. Facebook is more about community and long-form discussions, while Instagram is all about visuals and quick engagement.
If you’re posting a text-heavy tip or article, it might thrive on Facebook but get scrolled past on Instagram. Similarly, a short, snappy Reel or Story might perform better on Instagram but feel out of place on Facebook. Tailoring your content to each platform’s strengths can help you maximize engagement.
Another big difference you may have noticed on these two social networks is that Instagram does not allow clickable links in your posts. Whereas your Facebook Page automatically shows every URL as clickable. This can be crucial if you're using your social media presence to drive traffic to your website. And let's be honest, if you're selling products or services, you ultimately want customers to click! Check out my other articles on tricks to boost the clickability of your Instagram account.
2. Audience Expectations
Your audience’s expectations may vary depending on the platform. For instance, Instagram users often look for inspiration, aesthetics, and quick tips. Meanwhile, Facebook users might enjoy detailed posts, group discussions, and personal stories.
If you’re posting identical content on both platforms, you risk coming across as repetitive—especially to followers who engage with you on both. Diversifying your content can keep things fresh and exciting for your audience. Although, I have found that you most likely don't have the same audience on both platforms and even if you do, the same people are not seeing all of the same content.
3. Engagement Opportunities
Tailoring your posts allows you to spark engagement in different ways. For example, you might share a behind-the-scenes video on Instagram and a poll on Facebook asking your audience what they want to see next. By varying your content, you can encourage different types of interactions, making your audience feel more connected to you. Plus these different channels encourage different ways of engaging. It's important on Instagram to have a strong Call to Action (CTA) to entice customers to act, especially since there are limited clickable links. While on your Facebook account, asking questions in the comments is always a good idea.
Finding the Balance: A Hybrid Approach
Here’s the good news: you don’t have to choose one or the other. Many successful mompreneurs and coaches find a happy medium by repurposing content with slight tweaks for each platform. Here’s how you can do it:
1. Start with Core Content
Create one piece of core content that can be adapted for both platforms. For example, write a blog post (like this one!) or record a video with valuable tips. Then, break it down into smaller social media posts to share on Facebook and Instagram.
2. Adapt for the Platform
Take your core content creation and adjust it for each platform’s style. Here’s an example:
On Facebook, share a detailed post summarizing your tips and invite your audience to comment with their thoughts.
On Instagram, create a Reel or carousel post highlighting the main points with eye-catching visuals.
Pro-Tip: Use Canva's resizing tool to easily switch from a square post to a reel video!
3. Use Scheduling Tools
Tools like Meta Business Suite allow you to schedule posts for both Facebook and Instagram, making it easy to manage your content strategy. You can even customize the captions with different things like emojis for each platform within the same tool.
4. Experiment and Analyze
Not sure what works best? Test it out! Try posting the same content on both platforms for a month and then analyze the results. Look at metrics like engagement, reach, and audience feedback to see which approach resonates most with your audience to help boost your online presence.
Tips for Maximizing Content on Both Platforms
1. Use Hashtags Wisely
Instagram is all about hashtags, but they’re less relevant on Facebook, even though they are still clickable. Consider including hashtags in your Instagram posts while keeping them minimal or skipping them entirely on Facebook. Instagram allows up to 30 hashtags, so use them wisely and play around with using all 30 or just a few on Instagram. Try using up to 6 or none on Facebook. Also, notice your own habits. Are you searching for hashtags on either social media channel? Think about your target audience and what their habits might be as well.
2. Engage with Your Audience
Regardless of whether you’re posting the same content or different pieces, engagement is key. Respond to comments, ask questions, and create opportunities for your audience to interact with you in all your posting content.
3. Leverage Stories
Stories are a powerful tool for connecting with your audience in real time. Use Instagram Stories to share quick, behind-the-scenes moments, and use the automatic cross-posting tool to post them to Facebook Stories to reach an even wider audience.Â
Pro-Tip: You can add a clickable link to your stories on Instagram and save them in the Highlights for easy clicks from your social media users.
4. Keep Branding Consistent
Whether you’re posting the same content or not, make sure your branding—colors, fonts, tone of voice—remains consistent across all social channels. This helps build trust and recognition with your audience. Social media marketing is more than just pretty pictures.Â
Do you have an overall strategy with how you are getting qualified leads to your products of services? If you'd like a free social media audit where we can look at what you are currently doing and what's not working for you, click the button below.
The Bottom Line
So, should you post the same content on Facebook and Instagram? The answer depends on your goals, audience, and available time. For busy mompreneurs and coaches, repurposing content can be a lifesaver. But taking the time to tailor your unique content for each platform can pay off in terms of engagement and connection with your audience.
At the end of the day, social media is a tool to grow your business, not a stress point. Experiment, find what works for you, and remember: done is better than perfect.
Your audience will appreciate your effort on original content, whether your Facebook post is identical to your Instagram and other social posts or not. It's always a great idea to keep your customers in mind when creating new content regardless of what format you use. Be sure to include different types of content in your marketing strategy to see what your target audience responds to best. No matter what your social media analytics say, you have to decide as a mompreneur and coach, is this working for me and my business? Is this bringing me joy and reaching the people I want to talk to? If you can say yes to that, you're always going to be on the right track. You got this, girl!
Written in collaboration with artificial intelligence (ChatGPT-3.5). Edited by a human.
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Got thoughts on this topic? Drop a comment below or send me a DM. Let’s keep the conversation going—because as mompreneurs and coaches, we’re all in this together!
This is great. I think it is a great way to increase brand awareness on both sites. So much information here.